Mobile Site Usage: B2B vs. B2C
Mobile visits to retail sites skyrocket during the holidays. But is this the same for all types of sites? What about B2B versus B2C? This piece provides some insight.
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Coming into the holidays, I heard an interesting statistic on a tech podcast regarding holiday shopping. On Black Friday, mobile transactions not only increased but beat their desktop counterparts for top sales. This was interesting, but not all that surprising to me. The host of the podcast, however, seemed genuinely shocked by this statistic.
This led me to wonder what our share of mobile traffic was over the last year and how it compares to some of our clients. What I found may (or may not) surprise you.
I was looking at mobile vs desktop traffic over the last year for planetargon.com. Visits to our site were definitely more desktop heavy, with only 12% coming from mobile browsers.
I took a look at our blog separately. Mobile browser visits to the blog only accounted for 19% of the total traffic – this includes phones and tablets. This was a bit surprising to me. I didn’t expect huge mobile numbers, but I thought mobile usage would have been higher over the last year.
This got me thinking about the nature of our site and who is coming to visit. People visiting our site are generally looking for business-related content. Either they’re looking for a company to hire or looking for web development information on our blog. This means most of these people will be using a desktop computer, often while at work or during working hours. As further proof of this, we see traffic drop on our blog every Saturday and Sunday, then come back up on Monday.
Probably not as many people visit our site while sitting on the couch in the evening or on the weekends on their mobile device.
For a comparison, I took a look at some of our client’s mobile vs. desktop stats. I looked at two different clients whose businesses are more consumer-focused in e-commerce and real estate. Both of these clients had mobile usage that surpassed desktop usage. The average mobile traffic for both clients was about 60%. This number includes both phones and tablets.
Luckily, both of these clients have responsive sites so they look great on all sizes of devices.
This is more of what I pictured for mobile usage on our site, but I guess I was way off. These numbers make sense though. Most B2B websites will probably be visited by a greater share of desktop browsers for quite a few years to come. We haven’t seen a wide adoption of mobile devices as day-to-day workstations – yet, at least. Most business is still done on desktop and laptop computers and will continue to be done that way in the near future.
For B2C businesses, on the other hand, mobile usage among consumers is way up and climbing. If your business attracts direct consumers and is more B2C, then you need to make sure your site is responsive and looks great on all screen sizes.
Published at DZone with permission of Brian Middleton, DZone MVB. See the original article here.
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