More than 64 % of phone users in USA have smartphone owners and this statistic can be seen in many developed countries. With an increasing number of smartphones and new technology being developed, it becomes crucial for developers to perch their inventiveness to deliver something beyond users' expectations and overreach their competitors' level. As per Accentures' Global survey, 62% of users will opt for other brands when they are not satisfied with the services.
To convert prospects into customers, you need to know what they looking for. Let us suppose we are making an ecommerce app, so let's see what factors we need to focus on: design, presentation and functionalities.
In order to push the envelope you need to play with the functionalities and present them in a subtle way. Videos, 3-D depiction and few other things which have embarked on a new process in ecommerce web development.
A good functional framework won't seem good, unless it is presented ingeniously. Therefore, in order to make your audience benefit all the functionalities you need to work on the UX part which in return is indispensable for business gains.
In this post, we will discuss the trending user experience design tips that are key to success:
Use Navigation based on content
The quality of content matters for development and something which equally matters is its presentation. In order to provide a seamless user experience, you need to deliver the smoothest transitions and navigation. A navigation designed keeping the content in mind helps to bring out the best transition screens for your mobile app. For instance, the Tinder app serves as an exemplary illustration for content-based navigation. In this app, you can switch between two phases; “detailed view,” which comprises of knowledge, and a “regular view” on most of the screens. You just need to click on the screen in either view to transition from one screen to another and between pictures.
Let us suppose that you offer two to four services which are similar in nature but vary at certain parameters. This doesn't imply that you need to make separate screens for all of them. Uber’s mobile app for cab services serves as a great example for this. The developers of this app used slider designs, which make it easy for customers to sway easily through all the services. This further induces intuitiveness to the app, as all you need to do is just swipe from one page to another.
Pop-ups, when used aptly, can help you get good returns from your app . Further, if you use them to deliver information, it can help you improve the interactive elements of the app. This also helps the users learn about other information while staying on the current page itself. Moreover, popover design technique can help in resolving issues such as:
Delivering information, irrespective of the screen the user is at.
Saving your current positioning on the app and acquainting you with the some additional information.
Providing helpful information that is easy to dismiss, so it does not ruin the user experience.
Use Coach marks or Walkthroughs
With so many mobile applications in the web development world, consumers only use an app if they find it useful for them. This may also be considered in terms of complex functions with comprehensive tools and ample lot of content. The best way to understand this problem is by thoroughly working on app functionalities, and YouTube and SlideShare serve as helpful resources for more ideas. Moreover, you can also utilize user testing to learn more about your app’s functionalities in detail. Using this report card, you can make your app more intuitive and in accordance to your target audience.
Another way for making your app intuitive is using proper coach marks and walkthroughs to collect information from users for a smooth registration process of the app. They can be adeptly utilized to acquaint the users about the complex functionalities of your app.
Use Slide menu bars or slide drawers
Every mobile app must intend to deliver a highly intuitive experience on a such a small screen size. In order to provide a positive user experience, make use of side menu bars, slide-outs, and drawers to link all the functionalities of your app and further navigate from one feature to another.
This is the best method of inducing interactiveness, as users can sway through the functionalities enumerated in hidden panel by selecting the sections from them.
Another major challenge we are facing in the app development world is the varying number of devices that consumers are using, which have different screen sizes. Though mobile apps have somewhat solved this problem, in order to endure this competition, you need to provide and present the functionalities at the best of their capability.