Readers of both the Cutter Blog and The Agile Executive are probably familiar with my my view that Agile nowadays is deployed in a new context. The Agile roll-out is at the very heart of the confluence of major changes in markets, value chains and technological capabilities. Markets are tilting toward hyper-segmentation; value chains are being populated with prosumers; and, technological capabilities are becoming a problem of choosing, not of choice. Hence, the real starting point for the Agile roll-out, indicated by the you are here marker in Figure 1, is comprehending the implications of the merging of these three trends in the context of the client’s business.

Figure 1: A New Context for Agile

DZone has just published an interview with me on the subject. Click here for details, including a discussion of the nature and power of ‘Super-Fresh’ Code in the new context.