New Technologies Reshaping E-Commerce Solutions
New technologies are reshaping e-commerce solutions, like Augmented Reality, chatbots, IoT, and more. Click here to learn more about the latest in e-commerce solutions.
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Gone are the days when customers prefer to shop online. In today’s digital age, online shopping brands replaced the offline shopping to the greatest extent. Every day, people purchase products from online stores. The main reason for this is the shop from home facility. The latest trends in the technology have made e-commerce solutions industries grow faster. Online stores let customers buy goods right from their home. Also, they deliver the product to their home with reasonable delivery costs. Besides this, there are other factors, in which the e-commerce industry is booming.
Current Trends in E-Commerce Solutions
AR stands for Augmented Reality, which is posing as a wonder to shopaholics. This technology helps buyers buy the goods and services from online retailers. It creates a virtual shopping experience in the customers’ home. They can check all aspects of the product they are going to buy. How does the AR help users buy the right product? Let’s look at an example. You are going to buying furniture for your home. With the help of AR technology, you can test it by placing it virtually in different areas of your home. If the furniture does not match your home decor, you do not buy it. Hence, AR reduces the product replacement issue.
Let’s take another example, in which you want to buy clothes. The offline shopping, in this case, is the right way. But, it wastes your lots of time. AR eliminates this problem. While shopping online, AR provides customers with a facility of virtual dressing rooms. In these virtual dressing rooms, customers can try on clothes and buy the one that best matches your size and style.
A lot of brands have installed AR on their platforms. Let’s take a look at some of these:
IKEA is a famous furniture company. The AR app from IKEA allows buyers to enter the virtual IKEA store. It saves a lot of time for shoppers. Also, it improves the users' experience. The IKEA AR App offers the best way to shop for furniture online. In the IKEA app, products are available in 3D. This is so that customers can check all dimensions of the product. They can also place it virtually at the desired location in their home to know the exact space requirements.
The LCST AR mobile app of Lacoste allows users to try a variety of shoes virtually. Customers buy the shoes that best match their personal style.
American Apparel is among the most trusted and fashionable clothing brands. It allows buyers to try clothing on in its AR app. The shoppers can try a variety of clothes and buy the clothing best suited to their personality.
Augmented Reality has become a necessary tool for online shopping. That’s why it is on the minds of every app development company.
Automation is the boon to many industries. Today, we find the application of automation in almost all industries. One such example of automation in the e-commerce firms is chatbots. Chatbots are an excellent tool for online marketing.
An e-commerce solutions industry offers a 24×7 shopping facility to its users. Therefore, it requires the 24×7 availability of staff. Users can visit the online store anytime to make a purchase. If they face any issue regarding the product description, they want an immediate solution. They can present questions and concerns by chatting on the e-commerce platform. It is not possible for humans to reply to users' questions quickly. The chatbot is a solution to this problem. Chatbots reply to the users’ queries immediately and increases users’ experience.
Let’s take a look at some examples e-commerce chatbots and automated systems:
1-800-Flowers was one of the first chatbots on Facebook Messenger. It permits users to send flowers and gifts. Users can select the different items based on the types of event, like a birthday, anniversary, etc. It allows users to make the purchase and give them shipping updates.
H &M is one of the most popular clothing brands. It has a chatbot messaging app, Kik. The app provides users with product-based advice on their choices.
Artificial Intelligence has made voice search features a boon to both users and firms. Today, many e-commerce brands are offering the voice search feature to customers.
Walmart is among these brands. It allows users to make purchases using their voice on Google Express. Moreover, they are working on this technology to make it better than before. In the future, they will allow users to place in-store pickup orders via Google Home.
According to research, about 40 percent of customers use voice search before making an online purchase.
Consider a situation of offline shopping in which you see a product, but you are unable to buy it because it is out of your budget. In such a case, you look for the same product in other shops. In the online market, it is called an image search. You can select the image of a product that you want to buy. By using the image search feature, you will be able to find the same product at varying rates.
Pinterest, for example, is using this feature. On Pinterest, users find the related pins by using the image search. For this, you have to zoom in an image on Pinterest.
Today, there are a few brands that have executed the image search feature. It is estimated that the image search will make up about 50 percent of all the searches by the year 2020.
Digital Supply Chain
On-time delivery of a product is one of the crucial factors for e-commerce enterprises. The biggest challenge for the e-commerce brands is to deliver the product on or before the said time. The digital supply chain is helpful for on-time delivery.
IoT stands for the Internet of Things. The Internet of Things refers devices that are connected via the Internet. These connected devices can send and receive data. IoT has many applications in various industries, for example, the education industry, the medical industry, and the list goes on!
An example of IoT in e-commerce is the tracking of a product. E-commerce industries provide product tracking facilities to their customers. Using this feature, users can know the location of their product at all times.
The e-commerce industry is gaining popularity. There are many reasons for this, as trends increase. The AR in e-commerce provides users with a facility to shop from virtual stores. On the other hand, IoT has made it possible to track the location of a product. Besides, the image and voice search features available provide more flexible search features.
Published at DZone with permission of Hemendra Singh. See the original article here.
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