After a fairly melodramatic intro video at the Apple Event opening on the surface of the Earth - not saying it's going to change the world, they just happened to show the Earth - Tim Cook announced Apple's new wearable device, the Apple Watch. He calls it:
An intimate way to connect and communicate
And here it is:
(via Getty Images)
At first glance, it's a bit familiar: square, as you might have guessed, with an analog wheel on one side. It looks a bit like one of those square iPod nanos when you wear it on your wrist (which we all did, of course). The wheel is an interesting addition, there to allow you to do things like zoom and scroll without having to block the screen.
As a left-handed person, I am curious about the placement of this wheel.
Then comes the Jony Ive video with the white backdrop to show you just how slick this thing really is:
- You can tap the screen to get somebody's attention.
- You can draw a little picture or send it to somebody.
- It keeps track of your pulse and maintains a complete idea of your daily activity
- There are six different interchangeable straps (of different types, not just different colors)
- There are two sizes
- There is a gold edition (actually made out of gold, apparently)
- The "Taptic Engine" provides haptic feedback
- You can receive messages and respond to them with quick responses determined by analyzing the text in your message
- You can customize animated emojis
- Siri, of course
- You can use Maps (again, zooming is done with the wheel)
- Requires an iPhone (including 5s, 5c, and 5)
- Snazzy magnetic charger
And a lot of interesting apps are coming for the Apple Watch, too. For example, BMW will keep track of your car's location and help you find it, while Honeywell will let you control the temperature in your home.
So, we all know what to do now:
It'll be available early next year, starting at $349.