Rewards are a great way to affirm participants’ contributions, and encourage them to continue to interact with your topics. In order to get the most out of your Rewards Store, be sure to communicate the rewards available. Use your social media accounts to promote both new topics and available rewards, something as simple as: “Sign up, refer a friend and answer our question and you could earn a prize!” In addition, use Topic Notes to remind participants that the more ideas they share, and the more support those ideas get, the closer they are to being able to redeem one of your great rewards. Finally, if participants aren’t redeeming the rewards you’ve created, use your Top Contributors list to proactively provide these rewards.
Activate Wichita: Faced with a lack of involvement in civic affairs, the City of Wichita is hoping to activate more citizens at Activate Wichita. In addition to a grassroots marketing campaign and timely, impactful topics, the Activate Wichita team is putting the Rewards Store to good use as a way to encourage community members to weigh in. With a good spread of local rewards and swag for the Activate campaign, along with a variety of point values, the store is helping spur more engagement, with nearly three-dozen rewards redeemed.
Imagine the Future of Open Space: The Midpeninsula Regional Open Space District near San Francisco is encouraging active community members to protect and appreciate the Bay Area’s natural beauty on Imagine the Future of Open Space. They’re doing that with important discussions on trail use and sustainable development, but they’re also giving participants the opportunity to get up close and personal with the open spaces they’re protecting. With great outdoor rewards, including a backpacking trip and gift certificates to the district’s gift shop, the site’s Rewards Store is popular among community members, and these relevant and useful incentives have kept conversation strong for nearly a year.
Written by Emily Olinger