Patterns of Personalization
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Join For Freei’ve been thinking recently about the role of ‘advanced search’, i.e. the practice whereby some sites withhold certain aspects of functionality from ‘standard’ search and accommodate them instead within a separate search experience. now, there’s a longer story to the rationale and value in doing this (which i’ll cover in a subsequent post), but it reminded me of the following presentation which addresses the issues of audience segmentation and personalization more generally. in particular, it describes an attempt to develop a framework for understanding the various types of personalization seen online and define them in terms of their fundamental characteristics.
to test it we applied it to a few notable instances to see where they
would fit. the outcome revealed personalization types that could exist
in theory, but don’t in practice – which of course starts you wondering
why. i should point out that the ‘research’ behind this was relatively
modest, so it’s by no means the final word, but it’s interesting food
for thought (until i get round to writing a proper piece on ‘advanced
search’
source: http://isquared.wordpress.com/2011/12/08/patterns-of-personalization/
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