This past Monday, Pinterest announced the release of the beta for its developer API. In the press release, posted on Pinterest’s engineer blog, described its newest venture as one that both incorporates outside companies into its growing empire while dispersing itself across the Internet:
As a developer, you’ll have the chance to build something that makes those Pins a reality, like apps for ordering ingredients from a recipe Pin or booking trips based on travel Pins.
When Pinners sign in to your app with Pinterest, you can:
- Build a personalized, curated experience based on their boards and Pins
- Let people easily create multiple Pins or boards to get more of your content distributed across Pinterest
The site was founded by Ben Silbermann, Paul Sciarra and Evan Sharp and was launched in March 2010. Inc.com reports that, as of this past March, Pinterest is valued at $11 billion, relying on the management of Cold Brew Labs (led by Silbermann and Sciarra) and funded by entrepreneurs and investors. Its latest valuation comes after the successful raising of $367 million at a series H funding round, and Inc.com estimates that Pinterest has raised $1 billion in capital since its inception.
Currently, the API is only offered in beta in the United States. They describe it as “RESTful, uses JSON over HTTPS and lets you authenticate users with OAuth 2.0.” There are three uses for the API thus far:
- Users: "Access an authorized user's Pins, Boards, followers, and the Boards, Users and Interests they follow."
- Boards: "Read a Board's pins.Create, update and delete an authorized user's boards."
- Pins: "Get Pin details.Create, update and delete an authorized user's pins."
You can access the application for beta access here .