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Powering social business success for Woodmen of the World


Today we’re proud to announce that Hearsay Social has partnered with Woodmen of the World Life Insurance Society, one of the most trusted financial services providers in the industry, to power their industry-leading social business program.

Already, Woodmen of the World has over 200 field representatives using Hearsay Social to compliantly build relationships with clients, prospective clients, and recruits on Facebook, LinkedIn, and Twitter. Over the next few months, more representatives will join the platform, expanding Woodmen of the World’s innovative participation on social media.

Cris Hay-Merchant, Director of Marketing Communications at Woodmen of the World, commented on the new partnership:

“As an organization, we are focused on building lasting relationships with our members, and in this era, social media is a natural channel for our representatives to connect with them. The Hearsay Social platform makes it easy for representatives to stay top of mind and strengthen relationships while staying in compliance with our company policies.”

Hear more about our work with Cris and her organization in this video:

Social business success stories

From corporate marketing departments to sales and distribution teams to individual representatives, connecting on social media through Hearsay Social is creating real, positive business impact for Woodmen of the World.

Earlier this year we were privileged to be invited to speak at Woodmen of the World’s area and state manager conference in Omaha, Nebraska. By working closely with the organization, our customer success team is able to provide more than just technology: from training to the first social business success stories, our relationship with Woodmen of the World is a true partnership.

Thomas Westhoff (Director, Western Region Strategic Accounts, Hearsay Social) presenting on the power of social business at Woodmen of the World’s area and state manager conference in Omaha, Nebraska.

One representative, C.T. Shaw, generated new business from reconnecting with an old acquaintance through a Facebook post: “Social media is an easy way to stay in front of people. Everybody’s busy with soccer and kids and work. Social media is an easy way to reach them and stay top of mind,” Shaw said.

Sharing content provided by Woodmen of the World helps representatives stay top of mind with their clients and reach out at just the right time. Jim Shull, a registered representative in Kentucky, saves time and stays top of mind with his clients by using approved content provided through the Hearsay Social platform:

“Hearsay Social makes it easy for me to follow what’s going on in people’s lives. It’s made my life so much easier,” Shull said. “Before, I had to deal with individual posts, now I can plug in posts for a month.”

Here are more examples of Woodmen of the World representatives growing their presence on social media:

Woodmen agent 1Woodmen agent 2

It is inspiring to see early success on social media from these representatives and we look forward to helping Woodmen of the World further grow their business with social media.


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