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Prices of New ASUS Windows 8 Tablets Leaked—Are They Too High?

· Mobile Zone

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ASUS has three new Windows 8 tablets slated for launch this holiday season. Recently, the tech media has gotten their hands on internal slides revealing the pricing of ASUS’s new devices. Here are the prices and specs for these tablets:

ASUS Vivo Tab RT

  • Starting at $599
  • 10.1” screen
  • Nvidia Tegra 3 Quad-Core CPU
  • Optional keyboard dock (extra $199)
ASUS Vivo Tab
  • Starting at $799
  • 11.6” screen
  • Intel Atom Z2760
  • Optional keyboard dock (extra $199)
ASUS Taichi
  • Starting at $1,299
  • 11.6” dual HD screens
  • Bang & Olufsen audio

Below is a video showing off the Taichi:

The concept of the Taichi is pretty cool. As a dual-screen tablet-and-laptop, it’s basically a touch screen tacked on to the opposite side of your laptop screen, and it really seems to put Windows 8 to good use in an interesting way. But, is it cool (and more importantly, useful) enough to be worth the $1300 price tag? That’s for consumers to decide.

ASUS's Competitors Have Competitive Prices

The general theme of the buzz around this leak asks the question: are these tablets too expensive to compete in the tablet market?

In comparison, the prices of ASUS's main competitors are lower:

  • iPad 3 – starting at $499 (iPad 2G is $399)
  • Nexus 2 – starting at $529 ($199 with contract)
  • Kindle Fire HD 8.9” – starting at $299
  • Surface (RT & Pro) – TBA (speculation below)

It will be interesting to see how Microsoft’s Surface tablets will be priced. In an interview with the Seattle Times on Friday, Steve Ballmer hinted at a potential price point for the Surface, talking about a “sweet spot” between $300 and $800 (doesn't tell us much).

Microsoft will release two versions of its Surface tablet: the Surface RT and the Surface Pro. The Surface RT could start below $399, making it a competitor with ASUS’s Vivo Tab RT, but would this hurt the Microsoft-ASUS relationship if MS undercuts ASUS's pricing so drastically?

One thing jacking up prices for the ASUS tablets might be Microsoft’s licensing fee for Windows RT, which will cost third parties like ASUS $80-90. Obviously, Microsoft won’t need to pay a licensing fee.  


With a $499 price tag, ASUS’s biggest competitor—the iPad 3—will be a full $100 cheaper than the Vivo Tab RT, making the competition very, very stiff. It still remains a possibility that ASUS will change its prices before launch, or that the prices leaked aren’t accurate. But will ASUS’s new tablets (even if they’re pretty cool) be able to compete? We’ll have to wait and see.


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