Content marketing is exploding. With the advent of new media and social channels, marketers are struggling not only to create and distribute relevant copy, but also break through all the noise that they compete with.
Marketing to the developer community can present many challenges. Developers want great content, they want it from someone they trust, and they don’t want to be sold. So the real challenge is getting content distributed without looking like it’s coming from your marketing team.
In a recent study by the American Marketing Association (AMA) and the Word of Mouth Marketing Association (WOMMA), 64% of marketing executives indicated that they believe word of mouth is the most effective form of marketing. However, only 6% say they have mastered it.
In DZone’s 2015 Community Survey, we discovered that 87% of our users share the content they find on our site. This reinforces the concept that the best way to get your message to a developer audience is leveraging a trusted third-party site, like DZone.
DZone is an active community where tech professionals find the latest tutorials, research, and expert content. They are hungry for new tools that make it easier to do their jobs, but they don’t want to be sold. Sharing information through DZone allows our members to inform their peers of new products, influence opinions, and encourage action.
So how can you leverage the power of Word of Mouth?
- Identify Topic Experts in your company and contribute content to DZone.
- Partner with us on thought leadership programs. DZone Research Guides, Refcardz, and Zone Sponsorships receive thousands of views and position your brand alongside expert content.
- Consult members of the DZone Team who can help you position your content and brand in front of your target demographic.
Leverage people in your organization that developers trust most -- other developers. Create buzz around success stories on developer-focused mediums like DZone to generate awareness of your products. Talk to us about creating a custom program for you today!
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