Design is one of the key factors for any mobile application. It has the potential to create wonders out of mobile apps; however, failure in execution may also lead to blunders. The mobile-hungry world is inundated with apps; how will you ensure your app stands out? One way to do that is to make sure it is creative and engaging so that you don’t leave anything to destiny.
To boost user engagement in your app, in-app gestures are a great value addition. You can get by without them, but you certainly won’t be adding a cherry to the cake. In-app gestures have secretly managed to enter the subconscious mind of the mobile app users. They exist not just for convenience, but also to fulfill the innovation quotient.
First and foremost, can in-app gestures actually help you monetize your app? In-app gestures must fulfill some basic objectives that hold the beacon of a successful mobile app. Along with these objectives, to reach the zenith like Tinder (leading dating/social media platform) or WeChat (one of the leading chatting applications), who have managed to sensationalize their application with one single gesture, you need to go the extra mile. You need to define one such unique gesture for your application that:
-Defines your product.
-Users can relate to their daily life.
-Fulfills an important purpose in your application.
You need to strategize before you penetrate the market with your mobile application. As a consultant and a tech guide to entrepreneurs and enterprises, Cygnet- mobile app development company- have created a roadmap to help you reach one unique gesture that becomes your mobile app’s identity.
So, below are the steps of the journey to reach to your revolutionary mobile app destination.
1) Cull a Pattern From The Random Behavior of Your Users
No matter how random customer behavior might appear, keeping a hawk's eye will give you a pattern to decide which space is appropriate for the in-app gesture in the real estate of your app. For instance, the iPhone users will always look for the back button on the left-top of the screen irrespective of the application they are using, and all the Android users will look for the back button at the right-bottom of the screen. These small insights about your users can help you decide the ideal position of your gesture. A "heatmap test" of the working prototype of your application, along with A/B testing before actually launching the app, can help you successfully accomplish this milestone.
2) Recognize One Important Function to Which You'll Align The Gesture
Now that you have decided the space for the gesture in your mobile application, your next milestone is to recognize an important function of your app. But, which function is an "important function" of a mobile application? It can be anything, like a play button for the music player. The play button for any music player is inevitable and it is an important function as well. So, now you have accomplished two milestones, let us explore the third and perhaps the trickiest milestone of all.
3) Get Abstract Insight From The Subconscious Mind of Your Users
To accomplish this milestone, you need to dive deep into the psychological state of the users and extract one such behavior or assumption that can rightly trigger the mind of the customer. For example, what is the first thing that comes to your mind when I tell you to close your eyes and think of a camera? Go deep down into your mind and think of the most basic thing you can relate to a camera. The most common answer would be the shutter or the lens of a camera. Don’t worry, I am not a psychic and you are not being hypnotized; the result is actually an insight of research. This insight is used by many mobile companies to define the gesture of a camera, e.g. draw a circle on the screen and voila! Your camera opens.
Now, the question is, how you can abstract such important insight? Let’s take a detour from our journey and learn about a conventional marketing theory which is used to understand customer behavior. The theory is called “Metaphor Marketing,” where research organizations expose users to abstract pictures and a set of questions. Based on the answers, researchers will extract an insight which will define their behavior. It is the most effective theory to tap the subconscious mind of the users without tampering with their natural thought process.
4) Present Users a Visual Fantasy of Your Product
This is the toughest milestone to accomplish. So far, we have managed to understand:
-Where to place your gesture inside the real estate of your app.
-What could be an ideal gesture for your app.
-Which function of your app must be fulfilled by your gesture.
All you need is to connect all the dots with one simple visual treat of creativity.
Let’s understand the whole process, and conclude with the example of a music player app that we used earlier in the blog. So, let’s find the answers to the above questions:
The most important function of a music player is the play button. The play function is generally related to a gesture that is a ‘tap.’ And, it must be placed right within the reach of the users, generally at the center of the screen.
Now creativity comes into play. Think of the most common thing that represents music. For most, it would be a gramophone or a cassette player or a pair of headphones. So, in order to innovate, replace the tap gesture with a drag to play a song and when the song is placed on the screen, it will get transformed to the vinyl of the gramophone and start playing after the needle is put on it. This simple gesture along with the visual representation could be the next sensation for the music player application. But to accomplish this successfully, you will have to keep it simple and creative.
By accomplishing all these milestones, no matter what domain your application falls into, you can reach the destination with increased user engagement. But, do you think getting an app with better user engagement can actually help you monetize your app? Stay tuned with us for the third and final chapter of this saga of in-app gestures.