The Role of the Discovery Phase in Improving Your App's UX

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The Role of the Discovery Phase in Improving Your App's UX

Learn what makes up the Discovery Phase of app development and how it leads to a better user experience for mobile users.

· Mobile Zone ·
Free Resource

There are various phases of developing a mobile application. One of the most important phases is the Discovery Phase. This phase gives us an insight of the business goals, objectives for marketing, list of all the features, deciding on targeting the user base and helps us to know how viable the app is from the perspective of the business.

What Does "Discovery Phase" Mean?

The Discovery Phase is all about preparing a detailed blueprint after research and analysis. This blueprint informs the developers about the entire project to be undertaken. Discovery, if done accurately, can reduce the chance of facing obstacles or an improper solution during the developing phase. It gives you a detailed idea of all the users, their needs, and their demands. This phase also focuses on all the prerequisites needed for the designing the application. It helps in preparing a proper schedule for the app and also aids in estimating the overall cost. The Discovery Phase gives you clarity on certain aspects before developing an app, like identifying your unique selling proposition, defining the monetization strategy, understanding your expectations of daily visitors, and monthly revenue.

The Discovery Phase is conducted in different steps:

  1. It starts with analyzing the concept and the idea of designing an app followed by checking the feasibility of the business and its technicalities.

  2. The second step is all about studying, analyzing, and defining the target market and audiences whom you wish to target for your application.

  3. The third step focuses on finalizing the vision of the project and determining its features, along with prioritizing them as per the needs.

  4. The fourth step includes designing a visual layout of the business application idea. In this step, accurate details are mentioned for each layout, along with the user experience.

  5. The fifth step focuses on visualization of the final product with the help of various graphic designs.

  6. The sixth step briefs on all the technological requirements and technical architecture for the application.

The Discovery Phase, if conducted sincerely and accurately, proves to be extremely beneficial. Some of its benefits are as follows:

  • The Discovery Phase is all about understanding the market and the users precisely. This will give you insights on the reasons the users will be accessing your website or application. Considering this, you can accordingly plan measures for providing the best user experience.
  • When you start designing the site and/or application, you have a bunch of ideas pertaining to the features and concept. The Discovery Phase lets you bifurcate and choose only those features which are important and have to be included in the MVP.
  • There are various mockup tools available, with which you can get screen-by-screen designs. This can be used as an example for presenting to your investors.
  • This phase briefs you about the competition in the market and also enlightens you on those areas where your ideas might dim in front of your competitor’s ideas. In that case, this phase also emphasizes studying your competitors to understand how they market and how you stand out to be unique in the crowd.
  • With the help of wireframing, this phase aids you in defining the requirements in detail. Based on this information, expectations related to the development time and cost can be estimated by the development team to come out with an average budget for developing the site and/or application.
ux design ,mobile ,mobile app development ,mobile ux

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