SaaS: It’s Advantages, The Past, and The Future: 2018 Insights
As SaaS becomes the standard for software licensing, its use will only grow next year.
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SaaS is a software licensing model in which the software is provided to the users on the basis of their subscription, unlike the traditional software licensing model. In SaaS, the software is accessed by the users through an external server through a hosted model, eliminating the need of an in-house server which is why they can easily be accessed through an external web browser or device, without any unnecessary downloads. Knowing its flexibility, scalability, and security, SaaS is commonly used by businesses across the globe for human resources and procurement and also customer management and retention.
The sudden demand and rise of SaaS directly coincide with cloud computing. Earlier, way before SaaS was available, companies had to update their system software by purchasing compact disks that contained the updates, though the small companies somehow managed, it became quite a task for the bigger, larger organizations as it was a time-consuming task. With time, in order to solve the problem Forune 500 companies faced, the software updates were made available to download through the internet;, now all the companies needed was to purchase the additional licenses which were available online. With SaaS, software is typically updated automatically and without interruption.
Advantages of Using SaaS Platform
SaaS platform had adopted in the market due to saving time, scalability, accessibility, compatibility and cost. It’s overpowered the traditional software licensing models as with SaaS there is not much need for the companies to invest in new hardware as the software does not live on the server of the company. This kind of software provides the ease of access, can be easily implemented, updated, debugged, and is reasonably inexpensive considering the innumerable advantages it provides. When the users pay for a SaaS subscription with many reputable platforms such as Slack, Shopify, and Salesforce, they do not have to make multiple purchases for multiple computers.
HubSpot recently announced Slack, Shopify, Google, MailChimp, Salesforce, Survey Monkey, Adobe, Zoom, and HubSpot as award-winners of the “Top 30 SaaS Companies & Products of 2017-2018."
The demand for SaaS products is ever increasing and has actually skyrocketed over the years, beating the traditional software that could be only accessed on-premise as the latest Gartner Survey suggests that more than 50% of the new software implementations are done by SaaS products.
Some of the biggest names in the software industry have switched to providing their services in the form of SaaS which has become quite successful now: a few examples are Adobe's Creative Suite, and Microsoft offers Office 365. It’s been nearly 10 years since you may have used CD-ROM in your work computer in order to install these applications, which have since adapted to the SaaS model and increased revenue by doing so.
SaaS aside, some organizations have not adapted over time, with Kaspersky Labs reporting that 16-17% of computers still use Windows XP with the U.S Navy being Microsoft’s largest XP customer entering a $9.1 million dollar contract that would keep patches and updates current.
SaaS Adapting is Important; New Models Shape the Future
Many new brand names using the SaaS model are appearing with eager to innovate beyond traditional models at hand such as Why Unified, which has made a series of innovative changes in the SaaS and digital marketing landscape by integrating productivity applications and digital marketing in a SaaS environment. Recently acknowledged by World News Network, the company acquired a partnership with the cPanel which according to the cPanel App Marketplace has resulted in partnering with 40 hosting companies and acquiring more than two million hosting customers as active users on their platform showing that the newly adapting SaaS model which companies such as Why Unified are utilizing are here to stay and define the shape of the future.
SaaS Solving Micro Problems
With technology constantly evolving to the demands of consumer and business needs, we will continue to find that the SaaS model will continue to adapt and become more specific in solving problems; undoubtingly, far surpassing a traditional software licensing model.
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