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Salesforce’s Wave tries to catch up on analytics

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Salesforce’s Wave tries to catch up on analytics

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Salesforce will introduce their Wave could analytics functionality at Dreamforce and along with it, an admission that analytics has been missing from their platform for some time. How they got this far without having more than a partner community is the question but at least they’re headed in the right direction.

Salesforce playing catch up

The early reviews range from a TechCrunch’s pragmatic wait-and-see to Venture Beat’s overly optimistic “…it expands the company’s reach beyond the sales, marketing, and service software categories…” Anyone with BI and analytics experience knows that this falls far short of expanding their reach and is instead trying to plug a gaping hole for Salesforce. They’re at the very early stages of playing catch up with the analytics capabilities of other sales, marketing and service platforms. They have a long way to go.

Big companies play catch up all of the time and that’s perfectly fine. Buying innovation is the privilege of companies that are the size and maturity of Salesforce and trying to innovate like a startup is nearly impossible. What is surprising, though, is that Salesforce came so far into the Big Data and analytics era without having this already.

Ben Kepes on Forbes puts it this way:

Salesforce absolutely needed to deliver analytics – while Wave seems a little basic at this stage I suspect the company’s massive footprint and installed user base will allow it the luxury of iterating their analytics offering over time.

With Salesforce the de facto standard for sales and trying hard to be the same for marketing, this is a step in the right direction. Only time will tell if Salesforce’s mass is enough to keep their mainstream audience with as they continue to try to become a true business platform. There are several other options in the market that are further along, albeit without the enormous install base of Salesforce.


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