Last month Salesforce released Social.com in an attempt to unify its social marketing and CRM facilities. They have continued to improve their social business offerings by announcing Salesforce Communities.
The new software will allow companies to create social communities that utilise business data and processes at their very core. The service is based upon Chatter, the companies enterprise social platform
The facility has been a long time coming, having first been announced last summer. Salesforce hope that it has been worth the wait though, with the intervening months spent fine tuning and tweaking the product.
Anna Rosenman, senior product marketing manager at Salesforce believes that the new tool will allow companies to improve upon their leagacy portal software.
"At its heart is Chatter and Salesforce's collaboration tools," said Rosenman — plus the ability to combine a myriad range of data and processes, depending on the design vision of the users.
"We have seen incredible examples of difference use cases," she observed. "That was the first thing we noticed during the pilot — the use case was incredibly broad."
Communities make it very easy for users to create their own communities around topics that matter to them, such as a new product launch. Salesforce provide different modules for different purposes. For instance the sales module comes with insight into connecting with channel partners, distributors, resellers and suppliers.
Salesforce Communities for Service gives a user's customers a single destination to get answers from a company's knowledge base, from members of its community, or directly from company experts or service reps.Salesforce Communities for Marketing helps users collaborate on product development by creating communities with agencies that provide access to the company's creative concepts and brand guidelines. Communities for Marketing also can streamline the approval process.