If you've been looking for ways to generate revenue in your app, Scringo could be the answer. The mobile community platform is adding the ability to sell stickers (rich emoticons) from the mobile messaging feature already provided by Scringo.
Ever since I first interviewed the team back in March this year, I've been keeping an eye out for their next move. The simplicity of their solution appeals to me: an online developer dashboard is provided for you online. After some configuration there, and a few lines of code added to your app, suddenly you have vital community features in your app.
Why add stickers to your app? Apparently, it can result in a 500% increase in user retention. What's more, apps such as Line (Japans leading messaging app) make huge amounts of money from such features - in Q2 of 2013 Line made $27.3 million, thanks to such features.
According to co-founder Ran Avrahamy:
"We quickly understood that stickers are an excellent source of revenue, but also a surefire way to boost user retention. And this is exactly what mobile developers are looking for in today's competitive market."
So how do you get in the action? Scringo provides developers with three ready-made sticker packs for you to get going. You can create your own packs too, and the pricing is completely up to you. As with all of the Scringo platform, adding stick functionality is controlled from the developer dashboard.
Once you've configured your sticker packs, they will be usable from the messaging window
By clicking the + button, users get the option to purchase new packs
Packs are sold as in-app purchases, and Scringo take 30% of your profits from each sale. This is fair, considering they are providing a free product, and only make money when a developer does.
Currently the sticker feature is iOS only, but Android is coming down the track.