SEO has been greatly on ours mind recently – and that’s not necessarily a good thing. As a sports fan, SEO is starting to feel an awful lot like the drugs-in-sports controversy – the more drugs testing is implemented, the more creative the drugs labs get – and I’m starting to feel the same about Google and SEO.
SEO is now a “can’t do without it” marketing tool and Google knows that they’ve got SEO users over a barrel – both the good users and the bad users (the content farms, phony directories, etc. who are the drugs cheats and labs of the web) who’ve made a living working around the basic (Google-defined) rules of SEO.
Now along comes Google Hummingbird. Hummingbird is more than just Google’s new SEO rule-book, it’s got some very advanced features (e.g. voice response) but, for most business users, Hummingbird’s major short-term impact will be around SEO.
Sure, Google has changed its algorithm and it will take a while to get used to this. Mostly, as far as we can see, the changes put more emphasis on social media activity but it has not changed the basic rules of SEO, namely:
- Good content remains king
- Back links are important especially links to high-authority websites, e.g. legitimate and well-trafficked business directories
- Keywords still need to be carefully placed (title, sub-title, first paragraph) and used in moderation
Hummingbird is now a reality; there’s no point railing against it or fighting it. The smart marketer will figure out how to use it and modify their SEO strategy to take advantage of it. As I said at the outset, SEO has been much on our minds recently but, for a “can’t live without it” tool, perhaps that’s not such a bad thing after all. If you’re having a hard time living with SEO, give us a call, maybe we can help your SEO life get just a little easier.