Serverless And Startups: Remodeling The Startups Landscape

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Serverless And Startups: Remodeling The Startups Landscape

Serverless technology is becoming a catalyst that is enabling startups to move quickly and less cost than ever before.

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What is Most Important For Startups?

Cost Effectiveness + Flexibility + Strong Technology Reliance + Powerful Idea = a Successful Startup!

Over time, there has been a massive change in software development methodologies. The technology stack is continuing to evolve with more powerful and advanced models, like intelligent customer assistance, cloud technology, machine learning, and immersive experiences. In order to achieve "more with less," a number of enterprises and startups are choosing serverless technologies.

If you haven't considered this technology, you can read about serverless architecture here.

When you hear the word "serverless," you might start thinking about "without server" architecture in your mind. Here’s a quick introduction to the term "serverless."

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What Is Serverless?

Serverless doesn’t mean that there will be no servers. There are servers but you don’t need to bother about the deployments, maintenance, and underlying infrastructure.

Serverless is a broad term which represents an advanced form of cloud technology that removes the burden of managing the servers.

Serverless Computing Is Growing: Why Startups Should Pay Attention

They say nine out of ten startups fail.

There can be several factors behind the failure. It could be a poor idea, lack of focus, and bad management of team and resources. On top of that, budget and cash flow can cause more trouble in the sustainability of a startup.

For tech startups, this is the perfect time to leverage modern technologies that are available at incredibly low rates. Cloud made it easier for the startups to manage the whole infrastructure without even buying it. It provides flexibility to manage and also allows you to increases storage if needed.

Serverless outperforms all the functionalities of the cloud.

It removes all the hassles of your IT administrators by eliminating the tasks of configuring and maintaining the servers manually.

How It Is In Favor Of Startups?

Consider a few things about the serverless paradigm:

  • Small and specifically written functions to perform tasks

  • You need to pay only what you use

  • Changes in any small unit won’t affect the whole application

  • No need to manage servers and infrastructure by yourself

  • Deliver quickly and efficiently

  • Focus on the product instead of infrastructure management

  • Very cost-effective compared to other technologies

At first, every startup has to validate their ideas through a product/service. On the other hand, server configuration, infrastructure setup, and its maintenance requires a lot of time. Finally, it ends up splitting resources and time into two parts – one is product enhancement and other is server management.

Here serverless is a game changer for startups by solving major problems.


At the initial phase of a startup, almost no one will have the capacity for handling a large number of customers. Scalability is an important aspect for any digital solution in order to stay competitive. With the growth of the startup, the application should handle a number of customers and serve their requests effectively.

Now, with serverless, this problem is solved as the scalability of any app is taken care of by serverless service providers.

For example, Amazon introduced AWS Lambda platform that lets you run code without managing servers. It is an event-driven computing platform which executes code with the help of functions and event.

Matt Wood, the Chief Product Strategist at Amazon Web Service, says:

“There’s a particular category of usage where the developer wants to focus primarily on adding functionality to their application, they don’t want to worry about scaling up and down (infrastructure), and they want costs that run in line with usage of their application, not the utilization of their infrastructure. Lambda provides a really good answer for developers looking for that sort of focus.”

Pay For What You Use

This is another significant advantage of serverless for startups.

Serverless architecture only costs you when code, functions, or services are executed. It doesn’t charge for running your application 24/7. This overall saves more bucks on maintaining and running servers.

Faster Time To Market

Serverless technology is based on small units called functions and those functions are very specific. Moreover, you don’t need to worry about the maintenance and configuration of servers. Because of this whole environment, it provides a faster time-to-market of your app as you only need to pick a function that is required. You can add or remove functions without affecting the whole application.

Rapid Prototyping

It is easy to build an MVP (Minimum Viable Product) with serverless technology. Many startups are using it for building MVP by leveraging its agility.

At the initial validation phase, serverless will help startups to add or remove features as and when required. Serverless facilitates building MVPs with greater scalability, agility, and efficiency.

It also supports the idea of rapid changes that usually come with building a prototype. You often need to modify the idea, function, or feature by aligning it with the market and business requirements.

FaaS/serverless can help startups in rapid prototyping their ideas.

To the contrary of this whole scenario, many people assume that serverless can cause the end of the prototype.

Usually, once the prototype starts gaining popularity, it needs to be modified/built from scratch to make it more advanced and scalable.

With serverless, your MVP can be scaled and used as a final product if built correctly and with required changes. Yet another scenario which would help startups to save time and cost.

Leverage Agility: Serverless Becomes The Norm for Startup

There are many tools and platforms that provide serverless computing including tech giants like Amazon, IBM, Google, and so on. Many founders and entrepreneurs are already exploring the benefits of choosing serverless technology to scale their ideas with greater speed. It has made building a prototype quicker, easier, and cheaper than ever before.

Are you going with serverless for your next idea? Let us know via comments!

cloud, cloud computing, prototype, scaling, serverless, startup

Published at DZone with permission of Ankit Kumar . See the original article here.

Opinions expressed by DZone contributors are their own.

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