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So Long Black Friday, Hello Mobile Monday!

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So Long Black Friday, Hello Mobile Monday!

Black Friday and Cyber Monday in 2014 were marked by a huge uptick in mobile commerce. 2015 seeks to continue that trend, with increased consumer smartphone use, and more retailers focusing on browsability and buyability.

· Mobile Zone ·
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With the countdown to Black Friday – the annual zenith of consumerism- approaching the single digits, it’s official: the holiday shopping season is upon us. Mobile transactions drove nearly 30% of all Black Friday online revenues in 2014.[1] This marked the first time that mobile traffic outpaced Internet traffic for Thanksgiving weekend shopping. A line has been crossed: if mobile is the future of online commerce, that future is here.

Is your mobile team ready to win Black Friday, retail shopping’s equivalent of the Super Bowl? Better yet – are you able to turn Cyber Monday into Mobile Monday? With the help of Forrester’s latest Retail Report, we’re focusing on three key priorities to make sure that you’re set up for success:

  • Consider that smartphones reign supreme

In the mobile device family, the smartphone is the golden child. In 2014, retailers reported that sales via smartphones grew 87%, while sales via tablets grew “only” 52%.[2] In an era when the smartphone as an accessory is as ubiquitous as a watch (more so!), it’s crucial to make sure that your mobile store delivers. 77% of retailers have developed sites that are mobile-optimized specifically for smartphones.[3] Do you count yourself among that statistic?

  • Focus on browsability and buyability

Amazon and eBay account for one-third of all mobile shopping in the United States.[4] What do these retail leviathans have in common? Browsability and buyability. Customers want a seamless shopping experience from app launch to purchase confirmation. You would make sure that your physical store had a great ambiance, convenient layout, and helpful staff. Are you extending the same care to your mobile store?

  • Build a seamless omnichannel

Screen switching is an epidemic among mobile shoppers. By and large, the mobile experience leaves customers wanting, and most still prefer shopping on their desktop or laptop computer to their phone. What you can never make up for in screen size, you can make up for in omnichannel optimization. Link your mobile, computer, and your brick-and-mortar stores seamlessly with features such as shopping carts that are accessible across devices, ship-from-store programs, and complete inventory visibility.

This holiday season, give your customers the gift of a seamless mobile experience. They’re busy enough basting turkeys, booking travel arrangements, and entertaining far-flung relatives. Whether they’re standing in line at the airport or cooking a feast in the kitchen, make it easy for them to pull out their mobile device and cross off those items on the holiday wish list. After all, the most difficult part of the holidays should be unwrapping presents, not buying them.

[1] eMarketer – Black Friday: Mobile’s Big Day

[2] Forrester – The State Of Retailing Online 2015

[3] Forrester – The State Of Retailing Online 2015

[4] Forrester – US Mobile Phone And Tablet Commerce Forecast, 2015 To 2020

mobile ,ecommerce ,black friday ,cyber monday

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