“If financial services firms use social technologies to be better financial partners for consumers, the outcome will be improved sales.” – Augie Ray, social media director at a Fortune 100 financial services company
As social selling increasingly eclipses cold calling and rolodexes as an essential sales tool, businesses need new best practices to adapt.
Today we’re excited to publish The Social Era Demands Social Selling, a new ebook outlining how sales organizations can leverage social networks to grow business. Shifting the conversation from social marketing to social selling, the ebook explains how salespeople can attract prospects, retain customers, and grow business in the social era.
The ebook, available for download here, includes contributions from social selling experts like Hearsay Social CEO Clara Shih; Craig Elias, SHiFT Selling, Inc; Augie Ray, social media director at a Fortune 100 financial services company; and Gerhard Gschwandtner, Selling Power.
Today’s release follows Hearsay Social’s recent unveiling of the next generation of its innovative social sales platform, already empowering tens of thousands of sales representatives to move beyond yesterday’s sales tactics and successfully adapt to the era of social selling. With new capabilities targeted at sales representatives that enable many of the best practices in this ebook, Hearsay Social provides the only platform dedicated to social selling success across regulated enterprises.