Over a million developers have joined DZone.

Spammers Have Discovered Windows Phone Ratings and the Results can be Catastrophic

· Mobile Zone

Learn how to Deliver Better Mobile Apps Faster with Continuous Quality by managing the complexities of testing multiple devices and scenarios with this whitepaper from Perfecto Mobile.

In a recently deleted thread over at Developing for Windows Phone forum, a brand new user has posted his new “business” idea – generating fake reviews. Here is a part of that post copied verbatim:

Hi developers,

All you know how it is hard sometimes to increase number of downloads and own earnings in Windows Phone Store. Many of us spent hours to develop best apps for store. And what we usually get after polishing apps? Dozens or hundreds downloads… Very disappointed though.
I can suggest you new revolution service. We can post dozens and even hundreds real natural reviews in Windows Phone Store. I am a CEO in startup team which includes 20 members. What we can suggest:
1. Posting 5-start reviews on your apps
2. Posting 1-start reviews on apps of your competitors
3. (NEW!) Promoting your apps in reviews to apps of your competitors

This is a horrible business idea which completely destroys the rating system with loads of generated data. The post continued with links to applications which were “hit” by these generated reviews. To prove his point, the user posted several links that prove that his data works. Judge for yourself:

Samples of our works:
5-start review (on your apps)

http://www.windowsphone.com/en-us/store/app/itunes-wp8/bacc4188-0f0d-48ff-86db-1fdf41035626

http://www.windowsphone.com/en-us/store/app/translator/6de8f020-c355-458c-af26-51fa8d10c767

http://www.windowsphone.com/en-us/store/app/whack-a-panda/8a4ead47-b1d4-4f6b-8515-2d92870e84a0

http://www.windowsphone.com/en-us/store/app/dora-the-explorer/8e137582-d689-4a4a-94fd-a11e83749a3f

http://www.windowsphone.com/en-us/store/app/tweeter/a9bcbcd3-8e28-4fd1-aef5-92204a1fde55

http://www.windowsphone.com/en-us/store/app/pin/516cb997-e686-4b24-80c6-6c92de9b5a4f

http://www.windowsphone.com/en-us/store/app/whack-a-cow/07c0283a-29bd-432f-b7a8-ed9fb289aa1d

http://www.windowsphone.com/en-us/store/app/whack-a-rooster/bb6d67ea-5a40-4d0d-8a3f-5800c1cc00cb

http://www.windowsphone.com/en-us/store/app/milagecalculator/c51d55eb-32ad-463d-bb13-a2dafa913a4e

http://www.windowsphone.com/en-us/store/app/dogbreedersbibleebook/a2f6b410-923b-4e97-96e9-77d911960626

http://www.windowsphone.com/en-us/store/app/videogame-wholesalers/4cbbd065-5af9-455d-9bc7-c01c559d163f

http://www.windowsphone.com/en-us/store/app/dataconverter/64c949e0-07e5-45a3-9530-63093809a1e8

http://www.windowsphone.com/en-us/store/app/adobe/03c64726-750c-4e72-b7a1-1776ed36e5ee

http://www.windowsphone.com/en-us/store/app/whack-a-bee/f010889d-a169-4a1a-9183-8059a570147e

http://www.windowsphone.com/en-us/store/app/c-tutorials/9a620946-d6d2-4805-88fd-c6861f27705a

http://www.windowsphone.com/en-us/store/app/adobe-master-collection/623233c5-6254-4374-bee7-9921097892da

http://www.windowsphone.com/en-us/store/app/adobe-illustrator/7fc21c53-eb73-4206-9d71-3713ffe13882

http://www.windowsphone.com/en-us/store/app/adobe-creative-cloud/379f71e7-d2dd-40fb-a9c7-cb9e0a1c1686

http://www.windowsphone.com/en-us/store/app/lostinspace/249ab488-c10b-47d9-b9ba-deb6f151ebc2

http://www.windowsphone.com/en-us/store/app/visual-studio/53409346-2475-4a78-923c-7a88d450b3bc

1-star reviews (on apps of your competitors)

http://www.windowsphone.com/en-us/store/app/free-youtube-downloader-plus/f214da4a-2be4-40b6-9520-bdd107f6fa85

http://www.windowsphone.com/en-us/store/app/facebook/8a0d9bfd-ebcb-4d1a-b818-fbe6bacf23cc

http://www.windowsphone.com/en-us/store/app/youtube/9c2ba659-00c7-415e-88d1-6c09948b0a7c

http://www.windowsphone.com/en-us/store/app/youtube-pro/88cf83fe-ce05-4c2e-9c6e-4a0de3faff6e

http://www.windowsphone.com/en-us/store/app/twideep-2-0/aed25ace-a32f-4546-9048-454207b3f6f5

http://www.windowsphone.com/en-us/store/app/youtube-wp/1dc7115f-8772-43ef-9832-8ff14c359df1

In the end, the user tries to explain that his method is perfectly valid and legal. Here is the rest of his original post:

Promoting your apps in reviews to competitors apps
“Youtube++ is way better”
“Alex, You must be the developer of this app… Trust me it is useless. I know bc I just downloaded it!!! It sucks. I have been using it for 2 days bc I actually test drive these apps to see what they are made of. You should go download YouTube++. See what a real YT app is supposed to do and then come fix this one. Then tell me this app is good”
“All these YT apps are exactly the same! YouTube++ is the only decent one out there. I am truly disappointed!”
“Horrible. It doesn’t allow u to do anything. DONT DOWNLOAD! Every free version I’ve tried sucks. I am deleting and will stick to “Facebook WP8″, one that I paid 0.99 cents for. It is much better.”

We can promote and increase position of your app even it is totally simple as Tic-Tac-Toe or 2+2 calculator.
This is absolutely legal because reviews are natural.
We are working on this market about last 4 months and already posted about 1000 reviews. You can see from our samples that many of reviews were posted more than 2 months ago and were not removed by Microsoft. This is because we are absolutely legal.

I hope that Microsoft can detect such spam accounts and that they can be deleted easily. A few hundred or thousand reviews can either sink the app or bring it to the top of the charts. We don’t want either, reviews should be, if not accurate, at least honest.

Do you know Why Apps Succeed? Perfecto Mobile analyzed over 1,000 responses to their Digial Quality Strategies survey and aim to answer the question, "Why do apps succeed?" in this exclusive report.

Topics:

Published at DZone with permission of Toni Petrina, DZone MVB. See the original article here.

Opinions expressed by DZone contributors are their own.

The best of DZone straight to your inbox.

SEE AN EXAMPLE
Please provide a valid email address.

Thanks for subscribing!

Awesome! Check your inbox to verify your email so you can start receiving the latest in tech news and resources.
Subscribe

{{ parent.title || parent.header.title}}

{{ parent.tldr }}

{{ parent.urlSource.name }}