The Stigma of Tech Certifications (and their real value)
Vendors like IBM and Oracle each offer over 100 certifications, while Brainbench lists almost 30 tests on Java topics alone. At prices ranging from the $50 neighborhood up to $200 and more, the technology certification industry seems quite lucrative for the testing companies. But what is it all about for engineers? What (if any) value do certifications have for your marketability, and could having a certification potentially result in the opposite of the intended effect and actually hurt your chances of being hired?
When do certifications help?
There are some situations when certifications are absolutely helpful, as is the case for job seekers in certain industries that generally require a specific cert. A certification that was achieved through some relatively intense training (and not just a single online test) will also usually have value, much like a four year degree tends to be valued above most training programs. If a technology is very new and having skill with it is incredibly rare, a certification is one way to demonstrate at least some level of qualification that others probably will not have.
When and why can certifications actually hurt?
Professionals that have very little industry experience but possess multiple certifications usually will get a double take from hiring managers and recruiters. These junior candidates are perceived as trying to substitute certifications for an intimate knowledge that is gained through using the technology regularly, and more senior level talent will note that the ability to pass a test does not always indicate the ability to code. Many of these job seekers would be much better off spending their time developing a portfolio of code to show prospective employers.
Experienced candidates with multiple certifications may have some stigma attached to them due to their decision to both pursue them and then to subsequently list them. Some recruiters or managers may feel that these professionals are trying to compensate for having little depth in a technology or a lack of real-world accomplishments, and that the candidate wrongly assumes that a cert shows otherwise. Some that evaluate talent might get the impression that the candidate obtains certs in order to feel validated by (or even superior to) their peers, and that the cert is more driven by ego than a desire to learn. Lastly, there will be some who feel that over-certified technologists are ‘suckers’ that should have spent their (or the company’s) money and time more wisely.
The greatest value of certifications
Having spoken to hundreds of programmers certified in any number of technologies, I found that the majority claimed to find more value in the process of studying and test preparation than with the accomplishment of passing the test and getting certified. Pursuing a certification is one way to learn a new skill or to get back to the basics of a skill you already have. Certification tests are a great form of motivation to those that take them, due to the fact that there is:
- a time deadline – If you decide you want to learn a technology in your spare time, you probably don’t associate any particular date in mind for learning milestones. Certs are often scheduled for a specific date, which motivates the test taker to study right away.
- a time cost – Preparing for a test like this comes at the expense of other things in your life, so most that pursue certs understand the time investment required.
- a monetary cost – Shelling out $50 to $200 of your own money is an additional motivator. It’s not that much for most in the industry, but it is a lot to pay to fail a test.
- a risk of failure – If you are studying with others for a test, pride will also be motivating.
As the pursuit of certification seems to be the greatest value, keep this simple fact in mind.
Just because you get a certification doesn’t mean you have to list it on your résumé.