SXSW Part 2: Fixing Tech, AI, and Startups

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SXSW Part 2: Fixing Tech, AI, and Startups

In Part 2 of this round on SXSW, Chris looks at what people had to say about machine learning, artificial intelligence, and the problems with tech.

· AI Zone ·
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OK, folks, the event was so large, I need two posts to summarize it. In Part 1, I covered blockchain and SpaceTech, and in this installment, I will cover meta topics around technology, artificial intelligence, machine learning, and miscellaneous picks.

Continuing themes of the past six months, SXSW heavily featured talks on ethics, "good" design, artificial intelligence, machine learning, and the intersections between them.

Tackling the Problems With Technology

The standout talk in this vein to me was Margaret Gould Stewart’s talk on “Navigating Modern Tech Ethics.” As the VP of design at Facebook (and previously at YouTube and Google), Margaret has a unique perspective on working for companies at the forefront of controversy. She argued that the sheer speed of scale at modern technology companies presents a unique problem. When contrasted with other older outlets, platforms such as Facebook, Snapchat, Instagram and YouTube grew to 100million users in a fraction of the time it took print, radio, and TV. If these companies are genuine about their missions (and that is a hard fact to know), they face an equally unique set of challenges in balancing potentially useful features with potential abuse, from bad actors or the company behind them.

Margaret mentioned the need for new and different metrics beyond time spent and page clicks, but acknowledge that defining and measuring ‘meaningful interactions’ is difficult. How do you balance the desire to ‘do better’ with the ‘need’ to make money? Are they mutually exclusive?

Proposing New Tools

Perhaps the new Center for Social Media Responsibility at the University of Michigan can help. The center aims to provide expertise and tooling to enable projects large and small to identify and improve the sometimes negative influence of social networks and members of their communities. It launched on March 6th, so their outcome is yet to be seen, but for more information, you can listen to the interview I conducted with Garlin Gilchrist II (Director) and Aviv Ovadya (CTO) below.

Technology for Good

Rounding off this section with a highlight of technology used for exceptionally positive ends. I initially saw the team from Microsoft Hands-Free Music at the interactive innovation awards exhibition, but couldn’t get close enough to see what they were working on. The next evening I spoke to a member of the team and found out what the project was. The project aims to help ALS sufferers enjoy their world more with devices for playing music and creative expression.

The Choice Architects panel

Designing for Artificial Intelligence and Machine Learning

My standout talk in this area was from Josh Clark, on ‘Design in the Era of the Algorithm.’ The talk was a prescient reminder that as the way developers design and build applications changes, so does the way we develop them. The rapid move to machine learning and artificial intelligence based applications is removing the need for traditional interfaces that people navigate and click their way through to make the application do something. While future applications will do more for the user, there will still be times when design is still needed, especially when the application encounters an error. Beyond the "interface," design is still required in the text, the flow, and the model training of these applications. Designers are also in the midst of a paradigm shift as much as developers.

The slightly odd Saya

Bias in Algorithms

I have covered this topic myself in a previous post (and presentations), artificial intelligence has no bias, but their creators do. As artificial intelligence spread further and wider, so do these (often unconscious) biases. A panel titled "Algorithms, Unconscious Bias, and AI" covered this issue, looking at the problem and nascent solutions.

Similar to Margaret’s presentation, the concern was again the sheer speed and scale behind the roll-out of these new AIs before we had a chance to solve problems with them. A reliance on too much data and it’s potential miss-interpretation is a problem for many people who don’t match the algorithm’s definition of ‘normal.’ Often the problem starts early, with the information used to train the AI, and the panel proposed you ask the following question of any AI:

  • The choices it makes and how it makes them.
  • Who trained the AI, what is their background and experience?

Startup Highlights

Finally, in a "didn’t quite fit anywhere else" section, here are other highlights from companies and projects I met during my time at SXSW. I will follow up with some of these in the future.

  • ante social is part of a growing number of services aiming to help users monetize their social data, and while I’m not convinced it will work (yet), some people and projects need to be the groundbreakers trying an idea.
  • I am partially deaf in one ear and wear glasses, so asears' simple solution to this problem intrigued me. I wasn’t able to try them on to see how effective there were but will keep my eyes and ears open.
  • GoPuff and Hershey’s hosted an entire afternoon on the future of AR and VR in retail, which was slightly bizarre, but a cool experience. This article on Tom's Guide pretty much replicates my experience.
  • I love hearing about startup and tech scene in more obscure countries, and so took great pleasure in visiting the booth from Indonesia (and the wide variety of countries exhibiting at SXSW is a highlight in itself). I saw a couple of interesting projects, and I urge any of you nearby to attend the Next Dev conference.
  • Adam’s Hand (Italian), a prosthetic hand from Italy that is modular.

Adams Hand

The Hershey's GoPuff experience

And That’s a Wrap

Phew! I could have written even more about SXSW 2018, and there’s already so much I’ve forgotten. It was great to see so many new ideas, nationalities and attitudes and I know of few other events that allow for such a diverse mix. This was my first SXSW, and so I can make no comparisons to years gone by, but whatever you’re into, you’ll find it there.

ai, design strategy, ethics, machine learning

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