There are certain barriers a customer-facing enterprise mobile app development team needs to break to become successful. These barriers are related to the entire development process: from assigning a project to right developers to choosing the most practical development method, to adding the best features/functionalities to the end-product.
Working with the Right People
Almost all organizations need mobile apps when it comes to interacting with customers. But it’s not easy to create an app through which customers really like to interact with a business. The first barrier to get a successful app which really encourages customers is to find those people who will create such an app. Yes, it’s not easy to find the right talent.
Customers-facing enterprise apps require heavy investment. Right from the manager handling the project to the developers creating the code, to those who know how to brand a product to get maximum user attention – you need everyone to invest themselves in the product.
UI and UX are the primary factors contributing to retention or rejection of a mobile app. You can go with moderate UI/UX if the app faces employees only, but when it comes to customers, you will need to put in a bit of extra effort. A customer-facing app is the reflection of the business’ brand and to make this reflection shinier, you need to give design and functionality equal weight.
Those enterprises which employ their in-house tech team to get their customer-facing enterprise mobile app development implemented also face difficulties in filling the talent related gaps for various technical roles like engineers and architects who are key players in creating and maintaining an app successfully.
The solution to this situation is that they apply a mixed model of development where a part of the work is get done by an internal team and another is done by outsourcing to third party developers. This helps organizations reduce the cost along with implementing an app in almost half of time.
Native Development is the Way
A customer-facing enterprise app needs to be fast, accurate, and dynamic. Sorry to say but cross-platform technology hasn’t matured enough to have all these attributes together. That’s why expert enterprise app developers suggest going with native technology. Native technology can provide desired cutting-edge to an app in order to attract and retain users and allow you to stay highly competitive.
Here are the advantages of choosing a native app development approach.
Better and Speedy Performance
- The app will use unique features of particular platforms.
- The new feature can also be added upon availability.
- Native apps interact better with device hardware.
Making Every Service Ready for Mobile
There is need of strong API strategy for customer-facing apps so that they can function as expected. Organizations need to evaluate their current service range to check whether they can adequately power a mobile app or not. If they don’t, and there are no APIs available to fulfill the purpose, then developers will need to identify the requirements in detail and create their own APIs from scratch.
Following the Continuous Delivery Approach
Customers are happy with an organization which continuously cares for them. With an app, users/customers want continuous delivery to an app in terms of updates, resolved issues, and removing errors. Developers following continuous delivery can collect feedback and learn a lot from reviews and then implement new things to improve their products and better the experience