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The Mobile Engagement Crisis

DZone's Guide to

The Mobile Engagement Crisis

We are facing a mobile engagement crisis as innovation slows down. Is failure just up ahead? Check out this infographic and decide for yourself.

· Mobile Zone
Free Resource

Download this comprehensive Mobile Testing Reference Guide to help prioritize which mobile devices and OSs to test against, brought to you in partnership with Sauce Labs.

At Localytics, we believe businesses are in a mobile engagement crisis. Only a few companies are truly innovating in mobile, making the divide between companies and end-users grow bigger every day. With the frequent introduction of new devices and the increasingly cluttered app space, it is more and more difficult to keep users engaged. As a result, most signs are pointing towards failure if businesses don’t change course soon.

While we are sounding the alarm, it’s not time to fret just yet. There is a road to success, and all it takes is understanding how mobile engagement got to this point, and, more importantly, what can be done to get on the right path. Turning the focus towards understanding users - more specifically employing data and insights to understand them as people with specific expectations for their mobile experiences—companies can get back on the fast track towards success. 

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Analysts agree that a mix of emulators/simulators and real devices are necessary to optimize your mobile app testing - learn more in this white paper, brought to you in partnership with Sauce Labs.

Topics:
mobile ,innovation ,failure

Published at DZone with permission of Caitlin O'Connell, DZone MVB. See the original article here.

Opinions expressed by DZone contributors are their own.

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