It’s so amazing how the digital economy has rapidly evolved in recent times. Mobile apps have brought a revolution to the digital market within a short period of time due to the dominance of smartphones, and the huge attachment of mobile phone users to their devices.
Today’s consumers are spending over 85 percent of their time on smartphones. U.S. users spend 4.8 percent of their smartphone minutes in instant messaging apps like WhatsApp, but globally, this figure is even higher.
Worldwide, apps like WeChat, KakaoTalk, Line and others are seeing users spending 50 to 200 minutes with them per week.Generally an entrepreneur invests in an app because he wants to improve his business. He wants to get closer to his customers, create a brand identity, promote his business, and ultimately make more profit.
But the success of an app does not depend solely on the commercial activities of the app owners. Whether or not an app will survive after being launched into the market largely depends on the combined efforts of both the app owner and the developer.
However, because developers have high stakes in the overall design and functionality of apps, they need to consider the factors that can make the app they’re a success or otherwise. Here are few of them.
A smart app developer will always consider the old technologies while building an application. Let’s not forget that if those old phones are still in the market, people will still buy them depending on what they want to use them for.
Also, your algorithm has to be flexible such that it would have both backward and forward compatibility. Delivering apps across different platforms like iOS, Android, and Windows is equally crucial such that it won’t matter whether somebody wants to download the app from Google Play store or from any other app store.
Part of the compatibility checks you should also carry out before delivering the app is inter-app communication. There must be a seamless collaboration and interaction between your app and other apps.
2. User Engagement
Generally, apart from being able to use an app for its desired purpose, users also want to enjoy beautiful app interfaces. In fact choosing the most suitable designs for your app can affect the amount of engagement your app will get from users.
But when we talk about designs, developers have to consider its sustainability too. All of those design decisions have to be based on the backlog. The backlog is where you put your business requirements, technical requirements, etc. It encompasses the feature set of your mobile application and the ideas that you should be filling this document with.
Therefore, as incredibly important as your design is, you need to prioritize it in such a way that you don’t end up investing time and energy on designs without any real functions or immediate utility. Although people now use apps for very diverse purposes - from reading and losing weight to learning to cook or even maintaining houseld items like a dishwasher - don't make the mistake of trying to jam all functions into your app. You'll only kill it.
3. Scalability of Features
It’s terrible when users try to launch an app on their mobile devices and all they get are error messages. If they have to restart their mobile devices before an app can launch successfully, users may just uninstall the app, and may never try it again.
Again, if an app won’t launch properly because it requires too much data size, or freezes when other apps are opened, or because the network isn't the best when a user goes exploring the wilderness or camping, or drains the battery quickly when it’s in use, then you need to check its features to ensure it doesn’t wreck your work.
So as an app developer, it’s important to closely monitor your app behaviour and performance in order to troubleshoot any issues, including errors, bugs, crashes and network latency. Making your app scalable will assist you to fix all these issues before it’s finally launched.
Summarily, an app should have beautiful features and must be perfect on both mobile and web. It must equally be compatible with all kinds of technologies, and user-friendly. Most importantly, users love apps which load quickly when launched. These are the crucial factors you should consider when you’re building your next app.