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The Role of IoT in Improving Both UX and ROI of Automotive Retail

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The Role of IoT in Improving Both UX and ROI of Automotive Retail

Check out this post to learn more about how IoT can impact both UX and ROI in the automotive industry.

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The Role of IoT In Improving Both UX and ROI of Automotive Retail

Let's face it; it is a headache for managers to keep track of all the vehicles that are on automotive detail. IoT development services can play a significant role. Any misplaced cars would damage the experience of the customers and can diminish sales figures. IoT applications in automotive retail would provide managers with the ability to enhance customer experience. Even the test drive would be seamless. Thus, IoT has a hand in improving both ROI and UX in just one go.

Not only mobile website development services but automotive companies see massive opportunities in implementing IoT. However, significant challenges are present as well. Finding a clear use, not just quantifying the return on investment (ROI), would be a substantial challenge for IoT professionals. Moreover, IoT would be very significant in a concrete and viable business scenario as it would improve customer experience. We can understand this with respect to automotive retailers.

Furthermore, many challenges are ahead of the automotive industry that varies from generating revenues and increasing turnover or profitability. But, the challenges can be met if retailers can increase the sale of their cars and other related services like repair services and routine maintenance. The most noteworthy thing is that customer experience influences sales. Thus, excellent customer experience would definitely drive sales figures, and a bad experience would certainly ruin it. Customers used to visit a dealership about four times before finally buying the car. More than 50 percent of the cars are sold on the first visit and as much as two-thirds within the first two visits.

Cars Never Connected With Passengers in a Powerful Way — Until Now

We could connect to our cars, and this seems a good routine. As a result, they can connect to smartphones and offer real-time traffic alerts. Moreover, with just a touch of a button, you can call emergency roadside assistance or play your favorite Spotify playlists without any hassle.

The automakers link vehicles to information streams. The auto industry has a solid record of connecting technology and drivers.

There used to be a time when autonomous vehicles seemed like a vision of the future and there weren't technologies available that could support the vision. Development in fields like artificial intelligence (AI) or Internet of Things (IoT) can now make these dreams a reality. IoT service providers now offer technologies that help customers realize these dreams. Smart sensors and advanced communication capabilities are now allowing IoT technology to take longer strides in the automotive industry, getting better ROI and CX. Connected vehicles would become something of reality in future economies.

Forecasting the Market

The growth of IoT development has been phenomenal in recent years. It is a significant driver in the autonomous and smart vehicle industry. More than 250 million connected vehicles would be running on public roads by 2020. This would greatly benefit IoT service providers. Revenues worth hundreds of billions of dollars would be earned by this time. ITC has stated that the worldwide market for the IoT solutions would grow to about 7.1 trillion dollars by the year 2020.

Evolution of the Connected Cars

Connected cars have evolved through a number of phases. The different technologies have defined the phases depending on the era. During the evolution, the five major phases have been:

  • Research and development
  • Infotainment
  • Embedded
  • Mobility
  • V2X

Modular changes are defined in the era that had occurred in the various phases from 1960 to 2020. The level of IoT involvement in vehicle manufacturing has changed in the new mobility era. The services and technologies would continue with IoT as their source. This would transform the automotive industry in rapid succession.

How Is IoT Bringing About a Revolution in the Automotive Industry?

IoT development services are developing new technologies that offer a path to transform the automotive industries. This would meet the new demands in the market and continue to attain the conventional objectives of the business. IoT drives key value drivers like ideation, design, real-time scheduling, better customer satisfaction, and high figures on returns of investment. Mobile website development services would definitely appreciate these changes.

Ideation and Design

It is most noteworthy that IoT technology can better manage the lifecycle of a product. Production and engineering timelines have been accelerated. The changes mean faster production and a better satisfaction level for the customers, minimizing the non-value driving components from the manufacturing costs with the help of IoT. Implementation of analytical technologies and tools that can monitor that performance of the products improve the design ideation process. Most of the additional information makes the process more sophisticated.

Real-Time Scheduling

Various IoT services support process automation. This level of analytics helps manufacturers improve product quality in real time. Vehicle manufacturers can adopt a flexible and lean manufacturing approach. The approach ensures a shorter route to launch products even for intelligent products. It becomes much easier to stay in sync with the developing demands of the customer. A flexible manufacturing process and real-time scheduling can be implemented. In addition, material optimization is also included in the process.

Better Customer Satisfaction

Similarly, as the vehicles available today have millions of lines of critical software code, the process is quite complex. Code management and robust coding techniques are essential. Better satisfaction can be achieved with the help of systems manufacturers and IoT-enabled components. Now, regular updates are provided to the embedded codes, and the services would become more reliable. Revenue can be increased in the aftermarket services by offering new services. Manufacturers can track defects in products through in-vehicle connectivity. Predictive maintenance patterns and tools for minimizing risks and failures, combined with optimized reliability, would definitely make it easier for the manufacturers.

Thus, IoT has become a great opportunity for automotive manufacturers. Software updates can be sold, and upgrades can be delivered with new features and services to the customers.

A Better Lifecycle Revenue for Products

There is a proper IoT infrastructure for every moment in the lifecycle of a connected car. The collection of valuable insights of car usage data is possible. Moreover, you can also store remote data easily, too.

In addition, car location, condition, and driver habits can be understood. This would account for better revenue streams for the car manufacturers and the partners. This means the Internet of Things service providers can create a complete aftermarket service ecosystem. The collection, analysis, and monetization of the data available from the millions of vehicles on the road would help to generate better revenue opportunities.

Likewise, engagement and usage of information collected from the vehicles can be leveraged by manufacturers. Customers can be offered targeted commercial content. There could be paid upgrades for new features like infotainment content.

Above all, IoT has a vast potential in the automotive sector. Moreover, IoT and the automotive industry, together, are contributing a lot in improving the ROI and UX for the automakers. Therefore, mobile website development services can definitely make use of IoT to offer services that would help automotive industries in improving their relations with customers and their annual turnovers.

Topics:
automotive industry, autonomous cars, connected cars, customer experience, internet of things, iot, roi, smart, ux

Opinions expressed by DZone contributors are their own.

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