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What's New in Mobile Development!

DZone's Guide to

What's New in Mobile Development!

Check out the latest news in mobile development, including ad sales, gaming, and more.

· Mobile Zone
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Blogs

The Next Opportunity for App Developers: Turning Anonymous Data into Ad Sales

This Week in Mobile Development!image via venturebeat.com

Mobile advertising models are evolving and the ways to monetize games and apps are increasing day by day. In order to take advantage of these methods, you need to understand your user data. Interpreting your anonymous user data correctly is the key to making more money in your future projects.

How Machine Zone’s Mobile Strike Launched Bigger, Better, and More Globally Than Game of War

This Week in Mobile Development!image via pocketgamer.biz

Mobile Strike, the spiritual sequel to Game of War, shows that Machine Zone knows how to replicate the giant success of their flagship game. Besides replacing Kate Upton with Arnold Schwarzenegger, they’ve also done an amazing job with their global launch. They got a lot right for you to learn from.

This Holiday’s Mobile Trends to Watch

This Week in Mobile Development!image via gamesindustry.biz

The holiday season is almost completely upon us, so find out what trend to hop on. Learn what motivates players to spend in game and why they’re not so keen to give their friends gifts at this time of year. You’ll also find out the key to retaining new players at this competitive time of year.

Smartwatch Strategies: The Reality of Wearable Mobile Games So Far

This Week in Mobile Development!image via fiercedeveloper.com

“It is without a doubt the most accessible games device we’ve ever had,” said Aki Järvilehto, Everywear Games’ CEO. Are you considering a smartwatch game as your next title? Should you be? According to industry forerunners like Aki Järvilehto, they see huge engagement in their smartwatch games, with the most active players tuning in every 6 minutes.

A Mobile Marketer’s Checklist for Holiday User Acquisition

This Week in Mobile Development!image via blog.soom.la

If you’re already up-to-date on the trends that dominate the holiday season, use this guide to get the most out of your user acquisition strategy. According to Terry Koh, a silicon valley native, you need to submit your game early and make sure you optimize your app store page. Read on to find out the rest of his tips.

NFL RUSH Heroes and Rivals Postmortem

This Week in Mobile Development!image via gamasutra.com

After making a deal with an international brand, the NFL in this case, Scott Fine and Derek Prate set out to make a series of mobile games in 2014. They recently sat down together and looked back to see what they did right, what they could do better, and what they got wrong.

News

Christmas Yes, Hanukkah and Kwanzaa No as 50% Fewer Apps Released Last Week

This Week in Mobile Development!

image via venturebeat.com

Although, you’re probably preparing for a bumper holiday period and loads of downloads, it’s worth noting that everyone else is too. So much so that last week saw a 50% reduction in the amount of new apps released. It’s also worth noting that of the games that were released, there wasn’t a single Hanukkah or Kwanzaa themed game among the thousands of Christmas games.

Video Game Stocks Bounce Back in 2015

This Week in Mobile Development!

image via gamesindustry.biz

2015 has been a successful year for almost every sector of the gaming industry. With the launch of the PS4 and XBox One, the console market boomed. Mobile game publishers also had a fantastic year with Gameloft seeing the highest valuation of the year in the last few weeks. The success of Candy Crush Saga and Candy Crush Soda Saga, which lead to their acquisition by Activision, saw King also have a very strong year.

Mozilla Will Stop Developing and Selling Firefox OS Smartphones

This Week in Mobile Development!

image via techcrunch.com

Mozilla announced the end of the Firefox OS smartphone this week. They’ve decided to end their mobile experiment and instead try out their OS on other devices and Internet of Things networks. Their web only approach and focus on low cost devices never took off in comparison to Android and iOS devices and platforms.

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Topics:
mobile ,html 5

Published at DZone with permission of Michael Organ. See the original article here.

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