This week’s blog section has features on Hearthstone, user acquisition and game marketing. Read on to find out about in-app purchases, parse alternatives and the popularity of lite apps. You can’t miss it!
Blogsimage via venturebeat
Blizzard is looking to change things up in one of their premier mobile games to encourage user acquisition. After a few years of release, advanced players have reached a level that makes the game somewhat difficult for newcomers. They plan to do this by introducing a new game mode that allows all players to only use standards decks. This is a pivotal time for the free-to-play game as they’re potentially restricting the play of current users, which have taken advantage of in-app purchases to buy powerful decks, in order to continue attracting new players.image via pocketgamer.biz
Torulf Jernström has noticed a trend when speaking to successful indie game developers. Besides making great games, they’re all really good at user acquisition. In his experience, they all make the most of the free opportunities and make sure that their games are app store optimized and cross-promoted in their other releases. They also take advantage of press coverage when they can.image via chartboost
Marketing mightn’t be one of the major strengths of most game developers but it’s crucial nowadays to have some kind of strategy. The competition is too high at the moment not to have a plan and it’s also a lot easier to do than you think. This 6 step guide will tell you where to start planning and implement a solid marketing strategy for your mobile game. Find out how to pick the right tools, have the right materials and where to market your game.image via gamasutra
Monetizing your game can be tricky and whether you choose a premium or free-to-play model for your game, you can still take advantage of in-app purchases. Find out what tricks to take advantage of to monetize your game with in-app purchases and which players are most likely to make in-app purchases. This post takes a look at some classic in-app purchase strategies and how they worked for massive franchises, like the classic Doom games.image via blog.soom.la
With the recent announcement that Parse will be discontinued, many developers will be in need of a replacement service. Check out this guide to pick the best solution for your app or game. Whether it’s cloud storage, push notifications or file sharing, this list has a replacement for every need.image via appdevelopermagazine
With mobile devices being adopted all around the world at a faster pace than ever, a new trend in app downloads has emerged at the end of 2015. More and more users are looking for Lite versions of their favorite apps in order to save on memory space. Taking advantage of this trend is a great way to promote the full version of your apps while building brand loyalty.
Although it’s still very low, Google was happy to announce this week that Marshmallow adoption rates have passed the 1% threshold. The low adoption rates have been attributed to the shipping delays of the Nexus 5X and 6P even if Marshmallow also came to more devices since. Kitkat is still the most prevalent Android OS.
2015 was the worst year for making deals in mobile gaming since 2007, according to Digi-Capital. The tech advisor reported this week that there was an 81% drop in investment, mergers and initial public offerings, which totaled at $5 billion. 2014 saw $25 billion worth of deals, although 2015’s figures maybe lowered by the fact that King’s acquisition by Activision hasn’t been officially finalized.
Pre-registration for Nintendo’s first mobile app has begun, with Miitomo sent to launch this March. The app will be a social network that allows users to interact using their Mii avatars. New users will have to sign up for a Nintendo account which will enable them to ask their friends questions and share photos. The app launch alongside Nintendo’s new reward program, “My Nintendo”.
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