Congratulations, you've developed an app and published it to marketplaces such as Google Play Store and Apple App Store. You've also worked hard at getting many users to download and install your app, and now you've reached your target download numbers.
Now comes the hard part: getting users to use your mobile app regularly.
User engagement is an important part of your performance metrics that can drive or stall your revenue. SurveyMonkey cited that there's a direct correlation between engagement and revenue of BoomBeach mobile game. What's more alarming is that 1 in 4 users abandon the mobile app after a single use, and only 38% use the app 11 times or more in 2016.
So How Do You Increase the Likelihood of Your User App Engagement?
1) Use in-app messaging
Techcrunch reported that mobile apps that use in-app messaging are 46% more likely to use the app, on the 11th time, versus only 36% of mobile apps that don't have in-app messaging.
To maximize your in-app messaging for user engagement, start with a welcome in-app message. This should be followed by a user onboarding message that walks the user through the steps needed to use your app. Further schedule your in-app messages that trigger upon certain events, from the user completing their profile to starting their first task and even during periods of inactivity.
2) Use push notifications
Loyalitics data suggest that by using push notifications, it can boost user engagement to 88% and 68% of users will return to an app within 30 days when push notification is enabled.
Push notifications are a great way to get back users who have been inactive on your app. Simply send a push notification message with a copy that will entice them to use your app. Rather than just say, "we miss you on XX app", add in a reason why they should start using your app again. For instance, for a shopping app, the push notification could say "We've added 10 gadgets in this category which you can get for a 30% discount if you purchase it within the next 3 days".
3) Integrate your blog in-app
Having a blog for your mobile app is a sure way to get inbound traffic for users who search using the web. Integrating it into your app would be another plus point for getting users engaged with your app. Consider that Foap and MooCash have integrated their blogs with their mobile apps. Although no statistics is published on the effectiveness of this, this will improve your user engagement as Google now enables searches within installed apps for users searching for content which your app already has.
By integrating your blog with your app, this will also help to improve your app search engine optimization. This is due to Google App Indexing, so when users search for a particular keyword you have, instead of directing to your website, it will direct it to your mobile app link. This will help to increase your user acquisition. For users who have already installed your app, the search results for the keyword will directly lead to your app. In order for you to enjoy this benefit, you must a have a website, a native app and deep linking schema and mechanism in place.
Whichever way to look at it, user engagement is an important consideration if you want to increase your revenue in the long run. It's worth to invest in your time to improve ways to increase your user engagement.