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Tips to Effectively Collect Client Reviews for Your App Development Company

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Tips to Effectively Collect Client Reviews for Your App Development Company

Many customers now consume based on the recommendations of their peers. Here's how to get your company customer shout-outs.

· Agile Zone ·
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“We all need the people who will give us feedback. That’s how we improve” — Bill Gates

No matter what industry you belong to, client reviews are of utmost importance. For any and every mobile application development company, positive client reviews are key to business growth and expansion. The days of consumers being influenced by just one small ad are gone, as consumers give a lot of importance to reviews by their peers — even the top mobile app development company is highly dependent on reviews by their clients. This is because the technological age of today has allowed consumers to publicly voice their opinions, which in turn, has made other consumers prefer to read these opinions before making a purchase.

Did you know that 2/3 of software customers have admitted that reading reviews has had a significant influence on their final purchasing decision? This is precisely why competent, honest comments on different kinds of platforms can serve as an effective marketing channel. When choosing a service provider, a number of people place great importance on the opinions of the people the company has already served.

So, if you’re a mobile app development company that is looking for an effective way to collect great reviews by your clients in order to transform potential clients into your customers, and subsequently into your advocates, here’s what you need to do:

1. Just Ask

If you don’t remind your customers to give you a review, it’s highly like that they won’t. After all, your customers are busy, and won’t remember to leave you a review. As a mobile application development company, it’s important for you to identify the client you have a good relationship with and ask them to provide you with feedback. One of the best ways to ask your client for a review is by sending them an email. All you need to do is write just a couple of sentences telling them why their opinion matters.

2. Keep It Simple and Clear

When you ask your customers for feedback, it’s important to make sure that you keep the process as simple and quick as possible. If the app you developed has any noteworthy or special features, don’t hesitate to ask your clients about them. You could also ask them to review the team of your mobile app development company.

3. Differentiate the Reviews

It’s common for a mobile application development company to publish positive reviews they’ve gotten from large, famous companies. However, by doing so, they’re probably scaring off other smaller businesses. That’s why it’s important to ask everyone to review the company — whether the entity is a multinational corporation or a one-man show.

4. Involve Your Entire Mobile App Development Company’s Team

Gathering reviews shouldn’t only be the responsibility of your mobile application development company’s sales and marketing team — you should try and get everyone involved. It’s always a good idea to get every employee from each department within your mobile app development company to ask for reviews. Clients are more likely to give you review when they’re asked for it by someone who they’ve interacted with frequently and are comfortable and familiar with.

4. Deal with the Negative Feedback, Too

Positive reviews are really appreciated. But negative reviews, which are often inevitable, should be used to the advantage of your mobile application development company. Negative feedback should be used to improve. Furthermore, if you respond to negative reviews — something that almost every top mobile app development company does — the goodwill of your mobile app development company increases.

5. Make Sure You’re Mobile-Friendly

It’ll surely seem odd if a mobile application development company’s feedback-gathering system isn’t mobile-friendly, won’t it? As users today spend a lot of their time using their mobile devices, it’ll be faster for you to collect feedback if they can review you from their smartphones. Being mobile-friendly makes things much easier, and more convenient.


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Topics:
app business ,app customer experience ,agile ,customer reviews ,customer feedback ,mobile app ,reviews

Opinions expressed by DZone contributors are their own.

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