Crowd testing is basically a form of testing in which a crowd-sourced platform is used to connect testers from around the world to testing projects. When it comes to user-centric apps like games and e-commerce apps, crowd testing is the best solution. That’s why corporations like Google and Microsoft rely on crowd testing to test their apps.
While an internal QA check may help out in weeding some of the defects found during a lab-based testing, they can never reproduce the harsh and varying conditions that your app will face out in the open.
Unlike a lab, the real world is far from user-friendly. Analyzing how real users react to your app is crucial for identifying and fixing bugs that can affect your app quality.
Crowd testing is not a replacement for traditional internal testing. Instead, it is an additional opportunity for app developers to test their app in real-world conditions without the hassles of investing in full-time QA resources.
Top 10 Benefits of Crowd Testing
The following are the top 10 benefits of crowd testing that makes it popular and effective:
Whether you are time-pressed for the release of a product or need to upgrade or improve a product feature within a set deadline to beat the competition, crowd testing can give you the flexibility you need to scale your testing efforts with ease. You can access crowd testers on demand for your project and increase the capability of your development team to build your products faster.
One of the biggest advantages of crowd testing is the flexibility you get for running multiple test cycles at the same time. This will not only help you to get testing insights faster but also help in reducing the time to market.
The best part about crowd testing is that you don’t have to invest in full time QA hires or money on acquiring devices for your testing project. You get a comprehensive test coverage and access to many testers from different locations without any major financial investments.
4. Output-Based Pricing
Crowd testing is an extremely result driven form of testing where you are charged according to the bugs found by crowd testers. The pay for performance model not only drives the crowd testers to deliver their best but also enables you to get the best value for money unlike other forms of testing that follow a rigid head count form of pricing.
5. Device Coverage
With crowd testing, you can leave behind the hassles of configuring emulators and the high costs of investing in device farms. You can get coverage across multiple devices and browsers easily without major investments.
6. Geographic Coverage
When you rely on a crowd-sourced platform, your QA team is truly global. You can access testers from anywhere in the world. This is especially useful in case of localization testing and other forms of targeted testing based on specific target demographics.
7. Testing in The Real World
Ever wondered, how real users will react to your app? Crowd testing enables you to target your testing efforts with testers who match the interests & demographics of your target group. This will help you in gaining insights to improve app features to delight your users. Crowd testing is thus ideal for usability, functional & exploratory testing.
8. Access Testing Experts
One of the biggest constraints of a traditional QA approach is the limited access to testing talent. By tapping into a global pool of talented testers you can access testing experts in the domain you require easily. Expert support means that your testing efforts can be more effective and simpler.
9. Get a Fresh Perspective
It is possible to unearth new issues and gain fresh app insights with crowd testing as crowd testers would be more impartial & would not have any intrinsic bias like an internal QA team. When you follow new permutations and combinations, the chances of finding issues and bottlenecks are higher.
10. Align Testing Efforts With Development Process
Crowd testing gives you the ability to get complete coverage in terms of devices and locations with the flexibility to scale your testing efforts, making it easier for you to plan and align your testing strategy with the requirement of your development team. You can give your development team the timely inputs they need to address critical issues in the application.
Thus, with the right product insights through crowd testing, you can deliver more than what is expected out of your app and delight your users with an incredible digital experience.