Top 10 Web Analytics Software in 2021

Although Google Analytics is a comprehensive analytic tool (and it's free!), it is not sufficient for analytics on digital and multi-channel platforms. There are many other platforms that can perform and provide insights that are crucial for Digital Marketing teams to analyze and consider. Let's take a look at the best web analytics tools that can substitute or expand upon Google Analytics settings.

1. Bizintel360

Monitor, measure, and improve your online sales and marketing campaigns with the Bizintel360 advanced analytics platform. Invest your marketing budget in the right channels, campaigns, digital platforms, geographic locations, and advertising types.

Key Features

• Real-time website tracking
• Track keyword performance
• Search query performance
• Campaign performance
• Measure bounce rate
• Click through rate
• Visitors counts

Visit Bizintel360 for more information.

2. AT Internet

The AT Internet Data Analytics Platform helps companies improve their digital performance by tracking web and mobile traffic. AT Internet Analytics Suite delivers reliable data for effective business decision-making through data collection, discovery, activation, and sharing of insights. The Analytics Suite can be conveniently accessed by all organizations within an entity and is best suited for e-commerce, media, insurance, accounting, business websites, and mobile apps.

Key Features

• User interaction tracking
• Multiple website campaign management with goal tracking 
• Keyword tracking
• Conversion tracking

Visit AT Internet for more information.

3. Adobe Analytics

Adobe Analytics Cloud is the company's core intelligence infrastructure tool. It allows companies to transition from observation to real-time action by integrating public opinion as a core intelligence framework for the enterprise. It's going to render info in all Adobe clouds as a combination of Adobe Audience Manager and Adobe Analysis in order to capture, aggregate, streamline, and understand vast amounts of disparate data.

Key Features

• Beginner free interference
• Reliable tracking for a digital marketing campaign
• Integrated 3rd party tools for better accuracy

Visit Adobe Analytics for more information.

4. Smartlook

Smartlook is a cloud-based and mobile predictive analytics tool that provides user experience and insight for organizations of all sizes. Smartlook replies with the 'what' and 'why' behind every user activity. It provides visitor logs and thermal maps which also reflect real user interaction, and automatic event tracking, and conversion. Smartlook doesn't just show the graphs and figures, it shows you how people behave the way they do.

Key Features

• Understand the behavior of the customer
• Real-time campaign tracking
• Data visualization
• Qualitative comparison analysis

Visit Smartlook for more information.

5. Hotjar

Hotjar is a fast and quick way to know your website users. Hotjar provides all the things that a team needs to get instant visual feedback, see how people are using the platform, and make the most of the updates.

Key Features

• Web analytics
• Customer behavior analytics
• User research analysis
• Problem area alerts

Visit Hotjar for more information.

6. Kissmetrics

Kissmetrics is a marketing analytics tool that relies on the premise that data is not just a number that you apply to a graph for others to see. Each number is a customer, a partner, or a significant act that contributes to your key marketing metrics and your overall business performance. That's why Kissmetrics partners with you to ensure that you get the best marketing measures for your business. 

Key Features

• Customer journey analysis
• Real-time conversion tracking
• Data visualization
• ROI analysis

Visit Kissmetrics for more information.

7. Parse.ly

Parse.ly is a suite of insights that encourages digital audience engagement on the best websites on the internet. Thousands of advertisers, marketers, and technologists use Parse.ly to consider what their content is and why they are accessing the website. Any of the world's biggest media outlets, such as Slate, Conde Nast, and HuffPost, have used this tool to optimize the user experience.

Key Features

• Real-time user interaction tracking
• Data visualization
• Campaign management
• Referral source tracking

Visit Parse.ly for more information.

8. Chartbeat

Chartbeat is a suite of publisher content analysis software to monitor visitor engagement on your website, optimize in real-time, and share key metrics with your team.

Key Features

• Real-time user interaction
• Search engine optimization
• Pageview Tracking
• Website management

Visit Chartbeat for more information.

9. Crazy Egg

Crazy Egg is a web analytics tool that enables you to monitor every user that visits your website so they will get the most out of a visit to the website. With access to five different types of thermal maps, the tool can replay the customers’ sessions, calculate AB and surveys. Thus, you can convert your business into a complete package to improve your customer experience.

Key Features

• Customer behavior mapping
• Funnel analysis
• Heatmaps
• Performance metrics

Visit Crazy Egg for more information.

10. Alexa

Alexa is a web research toolkit developed to promote market analytics and a strategic approach to traffic metrics.

Key Features

• Real-time analysis
• Quality checkup
• Beginners friendly
• Inbound link analysis

Visit Alexa for more information.

Good Luck With Your Future Analytics

I hope you can find new insights about the resources in the list above and see what's going on in your website. You'll learn more about your campaign and improve your strategy with the right combination of web analytics tools.