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Top 11 iOS App Analytics Tools in 2017

DZone's Guide to

Top 11 iOS App Analytics Tools in 2017

These tools will help you approach analytics for your iOS app by providing testing and measuring engagement, retention, and other metrics.

· Mobile Zone ·
Free Resource

It seems that there continues to be more and more mobile analytics tools every year and the same goes for 2017, and it’s hard to know which one to use for your iOS app. Realistically, you’re going to use more than one analytics tool. Developers tend to use a variety of analytics tools to help them get a holistic view of their iOS app. Each tool will offer you a unique view of your app and how it’s performing.

We did an extensive research of the top iOS app analytics tools for 2017 used by iOS developers. We found these 11 to be the best.

Firebase (Google Analytics for Apps)

“App success made simple.”

Price: Free/Paid

Platforms Supported: iOS and Android.

Firebase is Google’s app suite for mobile developers. Not only can you access your mobile app analytics, but you’ll also be given the tools to develop your app on their platform. But at the heart of Firebase is the analytics solution which gives you one dashboard to view user behavior and cross-network campaign performance. You can also export raw data to BigQuery for custom querying.

Features:

  • Crash reporting
  • Deep linking performance
  • In-app purchase data
  • Attribution
  • Segments

Source: https://firebase.google.com/.

Mixpanel

“Product analytics for product people.”

Price: Free/Paid

Platforms Supported: iOS, Android, web, and mobile web.

Mixpanel is a great all around analytics solution which helps companies with their web and mobile analytics. Their product analytics gives answers about how users engage with their products. Companies can get a better understanding of their user’s journeys and unlock more insights about everyone.

Features:

  • Engagement
  • Funnels
  • Retention
  • A/B Testing
  • People Analytics

Source.

Appsee

“Understand user experience. Optimize your app. Drive results.”

Price: 14-day free trial/Paid

Platforms Supported: iOS and Android.

Appsee is a unique platform that not only provides you with your traditional, quantitative analytics, but also your qualitative analytics. They give you your visual data with touch heatmaps and user session recordings. This is an additional layer to your numerical data which helps answer the “why” behind the numbers.

Features:

  • Touch heatmaps
  • User Session Recordings
  • Crash Reporting
  • Action Cohorts
  • Retention Analytics

Source: https://www.appsee.com/

Apple App Analytics

“For the ultimate iOS developer.”

Price: Free

Platforms Supported: tvOS and iOS.

With App Analytics on iTunes Connect, you can see all your iOS and tvOS data from user engagement to marketing campaigns. It’s included with the Apple Developer Program membership and does not require any technical implementation. This is, of course, a good platform for iOS developers, but it’s important to also consider other tools which can give you more data about your iOS app.

Features:

  • Web Traffic
  • App Store Impressions
  • App Store Product Page
  • Paying Users
  • Segment by Download Date

Source: https://developer.apple.com/app-store/app-analytics/.

Flurry Analytics

“Flurry Grows With You.”

Price: Free

Platforms Supported: iOS, Android, Windows Phone, BlackBerry, mobile/web.

Flurry Analytics provides analytics for businesses to monitor user behavior across multiple mobile applications. You can view data from multiple apps to get a holistic view of performance and easily compare your iOS and Android versions.

Features:

  • Events
  • Funnels
  • Retention
  • Segments
  • User Acquisition Analytics

Source: https://developer.yahoo.com/analytics/.

Amazon Mobile Analytics (AWS)

“Collect, View, and Export App Analytics.”

Price: Free/Paid

Platforms: iOS, Android, Fire OS, and Unity.

Amazon Mobile Analytics allows you to measure app usage and app revenue. You can also track key trends, user retention, and custom in-app behavior events. With Amazon Pinpoint you can use your analytics and run targeted campaigns to drive user engagement.

Features:

  • Sessions
  • Revenue
  • Retention
  • Custom Events
  • Active Users

Source: https://aws.amazon.com/mobileanalytics/.

Localytics

“We help solve your biggest mobile challenges.”

Price: Free/Paid

Platforms Supported: iOS, Android, Windows Mobile, BlackBerry, and web.

Localytics offers a variety of features from your traditional analytics to smart targeting and marketing automation. You can understand your users and their interactions with Localytics. You can also then take the right actions to drive targeted engagement across the user lifecycle.

Features:

  • Sessions and Events
  • Retention
  • Attribution
  • Uninstall Tracking
  • LTV

Source: https://www.localytics.com/features/analytics/.

Countly

“360° web and mobile analytics.”

Price: Free/Paid

Platforms Supported: iOS, Android, Windows Mobile, BlackBerry, and web.

Countly provides the full analytics picture for web and mobile. You can see your customer journey on mobile and web. You can also see which users are affected by crashes and make changes when necessary. Another unique aspect of Countly is that it offers a real-time, open source mobile analytics application that you can host on your own servers.

Features:

  • Segmentation
  • Notifications
  • User Profiles
  • Engagement
  • Funnels

Source: https://count.ly/.

Amplitude

“We help teams build better products.”

Price: Free/Paid

Platforms Supported: iOS, Android, and web.

Amplitude helps answer all user behavior questions. Their product analytics shows you who your users are and what they want. Amplitude shows you microscopic data so you can zoom in to any data point. You also have access to all your raw SQL data.

Features:

  • Events
  • User Activity
  • Funnels & Conversions
  • Retention
  • Pathfinder

Source: https://amplitude.com/compass.

Facebook Analytics for Apps

“All your analytics in one place.”

Price: Free

Platforms Supported: iOS, Android, web, and mobile web.

Facebook shows you how users engage with your product across all devices and platforms. You can get a better understanding of your customers by comparing them to Facebook’s customer data with their demographics, retention, and conversion reports.

Features:

  • Retention
  • Funnels
  • Demographics
  • Segments
  • Best Customers

Source: https://developers.facebook.com/products/analytics.

And last, but not least, is:

Adobe Analytics

“Know why they come to your apps.”

Price: Enterprise clients only.

Platforms Supported: iOS and Android.

If you’ve got the money, then Adobe is your solution. Priced for Enterprise clients, Adobe is the creme-de-la-creme of analytics. They’ve got a comprehensive suite that will provide you with real-time analytics and detailed segmentation across your channels.

Features:

  • Flow exploration
  • Fallout analysis
  • Custom histograms
  • Cohort analysis
  • Contribution analysis

Source: http://www.adobe.com/marketing-cloud/web-analytics.html.

Well, there you go. If you’re looking for an analytics solution for iOS apps here’s the top 11 list for 2017. These tools will help bring your iOS app analytics to a whole new level. And it’s okay to pick a few because they will only help enrich your data. So consider getting a more traditional analytics like Firebase or Mixpanel as well as a qualitative platform such as Appsee. Then you’ll truly have a well-rounded view of your iOS analytics moving into 2018.

Topics:
mobile ,ios ,analytics ,mobile app development

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