Top 7 Web Development Trends to Expect in 2021
Which website development trends will be in the spotlight in 2021? A list of 7 key trends to help you stay competitive and improve your customer experience.
Join the DZone community and get the full member experience.Join For Free
Technology is evolving rapidly; therefore, web developers need to stay updated with the ongoing developments and trends, as it is one of the most crucial aspects for the success of businesses.
There are over 1.74 billion websites around the world. Companies are seen to be competing with one another for the top rank on the search engine. The reason why developers should know and discover more innovative ways to web development as it helps businesses to grow rather exponentially and globally.
Websites are not mere codes; they are the face of your business. Nevertheless, website development has become more innovative over time. And we have effective technologies and platforms that are helping us develop decent websites without having to code. However, newer trends in the market continuously impact the web development process; these trends bring more dynamic and practical ways for developers to design and build websites.
Having said that, the web development sector is gradually changing, making it paramount to align your goals with the latest trends, techniques, and popular approaches to stay ahead in the game.
So what are the top web development trends of 2021?
Progressive Web App Development
PWAs act like native mobile applications but are actually websites. According to studies, PWAs have 36% higher conversion rates than native apps; therefore, we can see them trending going forward. The main objective of PWAs is to bring a mobile-app-like experience to users across all devices.
They are more interactive and responsive. PWAs are revolutionizing the user experience through app-like functionality but without having to download it. Some of the biggest names in the industry, such as Amazon, Twitter, and Forbes, are combining native and web applications to increase conversions and decrease bounce rates. The advent of PWAs has made global brands' identities rather stronger due to their offline way of working, fast loading, and page speed.
Since mobile users are increasing every day because of accessibility and reliability, this trend will continue to grow throughout 2021.
We have seen this trend in mobile applications, but now websites are also moving towards it. Night or dark themed user interfaces are safer and easier for the eyes. It not only reduces excessive eye strains but also makes it easier to see the light content by enhancing the visibility and saves battery time; increasing the number of black pixels uses less device energy. Moreover, it gives the whole website a rather stylish touch and provides the best user experience.
It is one of the key trends in the web development sector for the year 2021. Biggest giants like WhatsApp, Facebook, Twitter, Android, Apple, YouTube, Reddit, etc., have already jumped on the bandwagon.
Demand for AI-powered communication will be on the rise in 2021. Websites will be more focused on building AI-powered chatbots and virtual assistants for improved customer experience.
Chatbots may be underrated, but they are convenient and can instantly engage users once they land on the web page. They provide users with fast responses, which can help businesses to avoid delays and customer drop off rates.
Bots are trained on data collected from users through a series of engagements, which allow them to provide better solutions. Moreover, they use natural language programming to create interactions with humans.
Speech recognition techniques and cognitive intelligence are combined to make chatbots more reliable than human support staff. Global industries such as eCommerce, travel and tourism, healthcare, etc., are realizing the importance of chatbots.
This trend was greatly seen in the year 2020. But 2021 will be no different as this trend continues.
Gone are the days of building long and extensive web structures. With people using the internet through mobile devices, single page websites are much easier to navigate. The old ways of building separate pages for different topics are becoming obsolete.
Single page websites greatly minimize the page load and make it faster, which decreases bounce rate. They work well on both mobile and desktop because of their simplicity. Moreover, they are not expensive to develop and host. Single-page sites assist businesses to reach their specific target audience with limited content. Moreover, minimalist designs are easier to read and are more appealing.
Voice Recognition Technology
The Internet of things (IoT) has held much importance for some time now. In 2021 we can see or expect improvement in one important area, i.e., voice search. According to studies, it is estimated that approx. 8 billion voice assistants will be in use by the year 2023.
The use of voice search functionality will greatly impact how developers do things. Voice eCommerce is expected to rule the market. Companies like Google, Amazon, Microsoft, etc., are using this technology to introduce new heights of innovation.
Moreover, voice technology has reached a new level with the inception of smart speakers and assistants. Therefore, developers need to ensure that the website is fully optimized to accommodate voice search functionality.
According to studies, almost 50,000 websites are breached by hackers every day. This is worrisome since many companies are using digital platforms to run their businesses. Websites, on the other hand, contain a lot of sensitive customer information. 2021 is the year when strict website security protocols will be put in place for compliance.
Using HTTPS protocol will be a priority for all website developers and owners. HTTPS protocol is a basic security standard for all websites as it ensures secure communication without any threat from third parties. The websites that are not protected by HTTPS are marked by google as unsafe.
Regularly updating software will become vital to ensure website security. And effective password management solutions will also be adopted.
According to Gartner, the public cloud services is expected to grow to $306.9 billion by 2021. Therefore, you can expect cloud computing advancements in 2021 as well.
Cloud computing prevents data loss and data overloading. Therefore it has the capability to replace regular servers. This trend will transform the approach to web development in the coming years as it not only reduces development costs but also strengthens the entire web architecture. Google Cloud Functions, Azure Functions, AWS Lambda, etc., are some of the popular examples.
Given the current global situation, many businesses are depending on remote solutions; these web development trends can help build seamless tools. Frameworks like Angular.Js, Node.Js, and others will stay in the spotlight throughout the year until better technologies overtake them. Advancements in AR/VR, IoT, motion UI, accelerated mobile pages, blockchain technology will continue.
Opinions expressed by DZone contributors are their own.