Top 5 eCommerce Trends For 2022
Discover the emerging trends in ecommerce to improve the shopping experiences of your consumers.
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Online shopping is growing at a fast pace and is expected to reach $1 trillion by 2022. But, eCommerce shopping won’t be the same as it is now. There are several eCommerce trends that will shape the future of the eCommerce industry.
Advancement in voice search technologies, adoption of VR, acceptance of bitcoins, and usage of chatbots for personalized product recommendations are some of the trends that will improve the overall shopping experience of the users.
Now, let us discuss the significant eCommerce trends for 2022 in detail.
1. Demand For Customized Products Will Rise
The market for customized products is increasing. Every customer group has their own choice of products. It’s almost impossible to satisfy consumer demands by offering products sorted by different categories. Hence, eCommerce businesses will adopt custom products to upgrade the level of eCommerce personalization. Moreover, 22% of consumers are ready to share some data in return for personalized products.
Nike has launched “Nike by You” to allow customers to customize their shoes according to their choices. The product can be custom-made and shipped in just four weeks. Similarly, motor company Nissan also offers car lovers to chose the color, design, styling, lighting, and other elements of their favorite Nissan car model. Besides, companies like Dressshirt are offering buyers to upload custom art or words to be printed on shirts and jackets.
More prominent brands are already doing it, and smaller ones are expected to follow the trend. Therefore, by 2022, more and more eCommerce businesses would be using customized personalization options to increase brand loyalty and make shopping more interactive.
2. Bitcoin Acceptance as a Payment Mode Will Continue To Spread
The cryptocurrency market will reach $60 billion by 2025. By 2022, we will see several eCommerce companies offering bitcoin as a payment option. The most significant advantage of bitcoins is that they don’t require intermediaries. In the current scenario, eCommerce transactions happen via payment gateways. Every online payment gateway service provider (OPGSP) charges a certain percentage of commission for every transaction.
There is no need to pay any commission with bitcoins because the transaction happens directly between the buyer and the merchant. Besides, eCommerce fraud will be reduced because there would be no chargebacks. Ecommerce providers such as Magento are supporting bitcoin payment options such as BitPay and Coingate. Similarly, Shopify has support for BitPay, Coinbase, and GoCoin.
More BTC support would be added by popular eCommerce platforms in the coming year, leading to broader acceptance of bitcoin as a cheaper, convenient, and secured payment option for eCommerce.
3. More Consumers Will Utilize Voice Search To Shop Online
The global voice assistant speaker market will reach around $4 billion, and voice shopping will reach $40 billion by 2022.
Besides, 55% of US homeowners will own a smart speaker by 2022. Therefore, eCommerce businesses would employ voice search optimization strategies to reach customers during voice search shopping.
Rich answer optimization and long-tail conversational keyword optimization will be the key for voice SEO. Using a keyword research tool that leverages data to discover the latest trends will serve as a valuable resource to identify relevant voice search keywords.
4. More Ecommerce Companies Will Adopt AR Technologies
Statista predicts that the AR market will reach $15.497 million by 2022 and over $18 million by 2023. Ecommerce companies will continue to adopt AR to optimize the shopping experience of their customers.
Augmented reality gives confidence to the consumers. Around 71% of consumers have agreed that they will shop more often from eCommerce brands that use VR.
Some of the popular applications of AR are marker-based AR, markerless AR, superimposition-based AR, and projection-based AR. In the coming year, several eCommerce companies would be using AR to create social media filters, for preview placements, for visual try-on solutions, and for preparing interactive user manuals.
5. Chatbots Will Manage Customer Interactions
We are looking forward to an era where personalized shopping assistant bots will be more common. The current AI-based technologies used to create chatbots will improve in the future, leading to improved conversion rates and higher retention.
Conversational chatbots are the future of chatbots. Given the rate of chatbot adoption by eCommerce companies, we will see conversational chatbots assisting customers in their buying journey in 2022 and ahead.
Ecommerce companies should carefully consider the changing trends in the industry to beat the competition. They should offer an exceptional user experience and readily adopt new technologies. There would be tremendous opportunities in the eCommerce space in 2022 and ahead. Leverage the top five eCommerce trends discussed in this article to attract more shoppers to your brand.
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