Less Is More – Minimalist Design at Its Best
The current rage is all about minimal designs and maximum whitespaces. Outwardly, this may seem like an easy task, but the execution of extensive open space requires a high amount of designing skills. Customers also have to develop a mindset around this type of strategy and give up on the idea of fitting in as much information as possible. Modular designs with a minimalistic approach seem to be the way forward.
With an aim to make the design provide every viewer with a satisfying experience, the designer works to create a straightforward layout with minimal visuals, minimum color variations, and only the bare minimum of required information. Providing the message right from the word go does the trick.
The strengths of this style of designing lie in its clean and structural design. The refreshing factor lies in the upfront information and a definite reduction of navigation links. More and more websites are presenting themselves with fewer links and minimal layouts. No frills, no clutter, you get exactly as much as you need.
The Rise of Modular Design
The crux of the modular design style lies in the brick-by-brick construction strategy. This kind of design is undertaken by establishing a block grid pattern. The entire website design is segregated into various components and each one is executed part by part, thereby increasing functionality and reducing limitations across the board.
The strategic deployment of a design also allows it to be smoothly adopted on the other components of the website. One way of adopting modular designs is by creating a horizontal, tab-based navigation, wherein the module remains as the navigation block and the tabular layout is the set style for the navigation layout. Once you have created a module, you can reuse it in every section where it can be incorporated for smooth functionality. Thus, along with bright colors, this design style is quite popular with larger websites.
As you can see in the above example, the rectangular grid is your basic structure. Within this grids is where you place your design touches and rules. As everything remains inside these grids, it functions in a smooth format and can be easily replicated across different sections of the website.
Bright Colors Delight the Web World
2017 has seen some refreshing ideas come alive. With the web becoming more and more alive, design cannot be left behind. To infuse added life into web design, we have seen the emergence of bright colors in visuals, fonts, and even in graphics.
A big influencing factor toward the overall experience of the viewer is represented by the quality of the design and its visual appeal. This is exactly why bright hues and gradients are doing well. Monotones are now considered passé and two-tone styling has arrived. The simple purpose of this designing style is to make the website more visually appealing. In terms of the types of gradients, the kaleidoscope gradient is a popular one.
Gradients are popular across homepage layouts and this trend is quickly gaining momentum. The effect of double shading visually enhances the look and feel of the website. It also brings out a fresh effect from the long-standing monotone culture that can be outsourced perfectly. This trend is one that is sure to stick around for a while.
The Bigger the Typography, the Better
Maximize the effect of your homepage through typography. Bold is beautiful in 2017. Big and enlarged typographies have evolved into the new medium of communication in the design world. When it comes to the core of the message, nothing says it as well as big and bold typography. Surround it with minimal and clean designs and you have created magic.
What this type of typography does is that it immediately attracts the viewer with its large font size. It grabs their attention from the word go and conveys the central idea of the website. Voila! You have just achieved your purpose with this simple but efficient strategy. Think of it as a billboard strategy. Identify your most important theme and then display it like a billboard on your homepage. The key is in focusing the viewer’s attention to one point. For added effect, the message in this bold typography should be kept short and accompanied by powerful imagery.
Follow the above style, enhance them with micro-interactions and you will be able to create a website that is sure to achieve your purpose.
The Power of Micro-Interactions
The key word here is interaction. The days of static websites are long gone and the era of micro-interactions is taking over the web world. This is the clever way in which designers turn their viewers into regular visitors. Executed subtly, but providing a dynamic effect, micro-interactions are those tiny tools that include dimming the brightness of the website screen, adjusting the volume of a particular audio clip, closing certain sections of a website, reducing and enlarging content sections on the website, etc.
Every form of interaction comes with great possibilities to engage the reader, create satisfaction, and offer every viewer a way to customize the website to their particular need. Another way to implement micro-interactions is to introduce action items. Examples of action items are: ‘browse more’; ‘like’; ‘share content’; etc. These allow the user to become an active participant on your website.
The best way to infuse life into your website is by including micro-interactions.