Understanding Monetization of a Mobile Application With Google AdMob
With smartphone use on the rise, it's a great time to be an Android developer. Learn about how to use Google AdMob to monetize your mobile app.
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When it comes to mobile app development, there never has been a better time to be an Android developer. Based on the reports referenced in the Economic Times, application downloads on Google Play from India grew from 3.5 billion in 2015 to 6.2 billion last year. Based on the report, the country now holds the number one spot for apps downloaded on Google Play, even outranking the United States and Brazil. Almost 90 percent of more than 220 million smartphone users in India have Android, thus an Android developer app is extremely popular.
Mobile app developers in India are in need of proven application monetization methods. When exploring income generation opportunities through deploying in-app advertising suite of Google, AdMob is the perfect starting point.
What AdMob Is and How It Works
AdMob is an advertising platform from Google used to promote and monetize mobile apps. Similar to MoPub, it enables app developers to promote their apps via in-app ads, monetize their apps via enabling in-app advertising, and provides intelligent insights via Google Analytics. AdMob by Google could promote and monetize mobile apps. It’s available for Android as well as iOS platforms, with support for Cocos and Unity gaming engines. AdMob accounts connect with AdWords to distribute ads for Android or gaming applications.
Through connecting AdMob to AdWords, one is able to make mobile app install campaigns. The campaigns are specific to get more people to download the application, with AdWords applying keywords, custom targeting and ads based on the application ID as well as miscellaneous information. One unique feature of the mobile ad platform is AdMob Mediation that allows creating house ad campaigns, campaigns that serve ads to the app with one’s own inventory without charge.
One could evaluate the campaign performance easily through tracking installs as conversions. The system fully integrates with Google Analytics, enabling accessing all metrics and dimensions, which matter to the app—user engagement, user acquisition, revenue, sessions, screen views, screen size, app version and more. Also, one could segment the audiences to have a perspective on how people use the app. The AdMob program could immensely help developers to build an ad-supported application and diversifying revenue streams that are beyond paid subscriptions or on in-app upgrades as well as purchases.
Built-in Mechanisms and Features
AdMob has a built-in mechanism, which enables developers showcase "house ads" to cross-promote their portfolio of other applications for free. The framework could also power direct deals, allows running one’s own directly-negotiated advertisement deals with advertisers.
Another feature of AdMob is Mediation, a technology that helps applications maximize the number of ads shown in an application, and so helps boost revenue. Through mediation, one could integrate almost 40 different mobile ads networks and even engage in software development kit-less mediation for select networks. With mediation, applications could enjoy direct integration and dynamic bidding with other ad networks that allows automatic CPM updates. This eliminates the effort and time to adjust bidding floors manually. When it comes to monetization, AdMob is a handy tool with everything that one needs in order to survive and thrive.
NewAdMob Features to Monetize Apps in a Smart Way
The best type of in-app monetization experiences is those customized to individual application users, and not a one-size-fits-all approach. The following are new features to monetize apps in a smart way.
AdMob In-App Purchase House Ads. The new format could completely change how one thinks about in-app purchase monetization strategy. The format could be used to build a customized ad for promoting items to sell to users. AdMob could show a regular ad. This approach means that one could keep high-value users engaged in the application, and for everyone else. Currently in the beta, the feature would be coming to all AdMob accounts in the weeks that follow.
Audience Builder. It is a powerful tool that enables creating lists of audiences, based on how people use the application and create customized experiences for users that have not used the app in two weeks. Import the list to Google AdWords and show ads to the list to re-engage users while they are on other applications, or across the web. The tool is available in all AdMob accounts now.
AdMob Native Ads. Now available in limited beta on the platform. Participating developers could showcase native ads in their application, from Google advertises and customize them to match the form and function of the application. The user-friendly focus of native ads was an important factor.
Why It Works
Well-targeted, well-placed ads in applications, especially free apps, can achieve great click-through rates while at the same time preserving the user experience of the user. Adding code to deliver ads is easy, and AdMob could take care of the rest, such as looking for and delivering relevant adds to the application from any Google’s advertiser demand across the framework, AdWords and DoubleClick Ad Exchange. The range of advertising sources, along with free, industry-leading mediation and achieves high CPMs as well as excellent fill rates, helping boost the earning automatically.
For a mobile app developer these days, it makes more sense to monetize from the applications created, particularly for the Android platform. Using Google’s AdMob framework provides many perks and benefits, which include insurance benefits, vacation policy, retirement benefits and more. Enabling mobile apps to earn is an important consideration when developing apps. AdMob promotes and thus enable an application to monetize. New features allow for more advertising and monetization opportunities for an application made and promoted. As a handy tool for developers, it has become an indispensable partner in developing mobile applications, particularly those apps that run on the Android platform and operating system.
Published at DZone with permission of Ritesh Mehta. See the original article here.
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