In a recent interview with James Maguire, Senior Managing Editor at Datamation, Bernard Golden discusses the concept of Third Platform. IDC coined the term back in 2014, but you may have also heard it as SMAC. Essentially, the Third Platform is the confluence of social, mobile, analytics (big data) and cloud--coming together to bring new types of applications to the market.
The rise of Uber is a perfect example of a company leveraging the Third Platform.
Uber has disrupted its way into the hearts and minds of everyone looking for a better way to get from point A to B. No more taxis? Well, not exactly, but it's certainly has made a dent in San Francisco. Uber is successful because they have fully utilized all of the components of Third Platform. For example, they allow users and drivers to rate the experience so there is a great deal of social transparency--the driver can even avoid passengers with poor ratings. Their mobile app makes it extremely convenient to get an Uber car and allows you to track where your car is and how long it will take to get to you. Uber also uses big data to keep track of your ride history or your card information. And all of this is done by leveraging the cloud. The end result is that people like using the service because it's providing them with a better experience.
The impact of the Third Platform will be felt across all industries--size doesn't matter and large companies are in no way shielded from it. Very few industries are more established than banking. So when Jamie Dimon, Chairman and CEO of JPMorgan Chase, warns "Silicon Valley is coming,"every company in every industry needs to take notice and figure it out. And they need to figure it out fast. One of ActiveState's customers, CapitalOne is doing just that by setting up innovation labs. They are leveraging a wide variety of cloud technologies, including Stackato, in order to make their services "better, faster and cheaper." Whoever does this best, "wins".
These two examples are a warning to all industries--not understanding how to use the Third Platform will be to their detriment. Bernard summarized this best in the interview: "I think that we are going to see enormous change. I think if you’re an enterprise IT organization … yesterday was too late to start. You’ve got to get going right away."
Watch the interview or read the complete transcript at Datamation.com.