Using Big Data to Increase Site Visitors
Using big data to identify tactics to increase the number visitors to your site, and the variables you should be keeping track of.
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A modern business environment heavily relies on the use of technology. Technology has made big data possible and companies that leverage this information are able to drive more strategic decisions, as well as drive their business goals in a more reliable and efficient way. Big data is a massive amount of information that flows around the internet. These vast quantities of data hold valuable information about the market, customers, and everything else that inhabits the online world.
In fact, it's estimated the big data will reach 40 zettabytes by 2020. But why do companies analyze this data in the first place? The main reason is that they extract valuable information from this data, in order to better understand the market they operate in, as well as the customers they're trying to address, so that companies can deliver more relevant and personalized experiences to their audience. That being said, here are a few ways to use big data to increase site visitors.
Understand Your Target Market and Audience
In order to effectively leverage big data to drive more visitors to your website, you must first learn as much as you can about your target market and audience. Extracting information from big data to conduct thorough market research is a good way to start things off. Understanding your market and target audience allows you to tailor more personalized messages, as well as helping you determine what will compel your potential customers to visit your website.
That's why you must delve deep into your target audience's preferences, needs, demands and expectations. You must also research audience's demographics, such as age, gender, incomes, hobbies, various views, and so on, so that you can understand what motivates them. As far as the market goes, you must know what trends your audience is following and what influences their behavior. You may also conduct a competitive analysis to determine how your competitors drive traffic to their website and how they drive consumer engagement, so that you can find a gap to exploit and gain a competitive advantage.
Monitor Your Current Traffic
Your current website traffic can tell you a lot about your visitor's engagement on your site. It can also help you determine what your visitors are looking for when they land on your website. Focusing on analytics and metrics, such as page views, page visit, bounce rate, average visit duration, unique visitors, and so on. This will show you how visitors interact with your website. Moreover, it will show you which aspects of your website are performing well, and which aspects might need some improvements.
In addition, you can also analyze your competitors' websites to determine which website aspects drive traffic to their site and leverage that information to improve your own. What's more, you can also consider using heat maps on your website to determine which visual elements catch the attention of your visitors and which elements are being ignored. That is a good way to improve page design in order to improve first impressions.
Monitor Your Website Performance
One of the crucial elements in increasing website traffic is the overall performance and functionality of your website. Once again, big data can help you better understand your visitors' expectations and needs when it comes to the browsing experience. After all, your website traffic increase begins with having a functional, responsive and fast website. Online consumers have expectations when it comes to browsing websites. You must first identify those expectations and then test to see if your website is performing accordingly and if it's able to meet those expectations.
For example, having a responsive website is crucial for your mobile visitors. However, speed is also a determining factor in user engagement and satisfaction. In fact, 53% of mobile visitors will abandon your website if it takes longer than three seconds to load. That being said, if it takes from one second to ten seconds for your page to load, the bounce rate probability increases by 123%. Other performance factors, such as user friendliness, navigation, and security must be analyzed and optimized to ensure visitor satisfaction and help you improve website traffic.
Test Out Different Methods
Big data can't provide you with the right solution. Instead, big data lets you extract valuable information. However, how you use that information to boost website traffic is up to you. Using a data-driven strategy to improve your site traffic is always a good thing, but you must first ensure that you're using the right approach.
That's why it's important to test out different methods based on the information you've collected from big data before you decide which strategies to implement. One of the best ways to accomplish this is to perform A/B testing. That way you can test two versions of your marketing campaigns to see which one performs better at driving certain results; in this case, increasing website traffic. Therefore, if you want your big data analysis to pay off, you must first test out your strategies before making a strategic decision.
Big data has become a valuable asset to many companies. If you manage to analyze it properly, you can gain important information that will help you drive your business forward. That includes not just improving your website traffic, but also driving other crucial business goals.
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