rated Born This Way by Lady GaGa 5 stars itun.es/iSg92N #**iTunes**

# Using MapReduce and Scaling to Analyze Movie Recommendations

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The content of this article was written by Edwin Chen and can be found at his blog, linked here.

This is going to be an in-your-face introduction to Scalding, the (Scala + Cascading) MapReduce framework that Twitter recently open-sourced.

In 140: instead of forcing you to write raw map and reduce functions, Scalding allows you to write *natural* code like

// Create a histogram of tweet lengths. tweets.map('tweet -> 'length) { tweet : String => tweet.size }.groupBy('length) { _.size }

Not much different from the Ruby you’d write to compute tweet distributions over *small* data? **Exactly.**

Two notes before we begin:

- This Github repository contains all the code used.
- For a gentler introduction to Scalding, see this Getting Started guide on the Scalding wiki.

# Movie Similarities

Imagine you run an online movie business, and you want to generate movie recommendations. You have a rating system (people can rate movies with 1 to 5 stars), and we’ll assume for simplicity that all of the ratings are stored in a TSV file somewhere.

Let’s start by reading the ratings into a Scalding job.

/** * The input is a TSV file with three columns: (user, movie, rating). */ val INPUT_FILENAME = "data/ratings.tsv" /** * Read in the input and give each field a type and name. */ val ratings = Tsv(INPUT_FILENAME).read .mapTo((0, 1, 2) -> ('user, 'movie, 'rating)) { fields : (String, String, Double) => fields } /** * Let's also keep track of the total number of people who rated each movie. */ val numRaters = ratings // Put the number of people who rated each movie into a field called "numRaters". .groupBy('movie) { _.size }.rename('size -> 'numRaters) // Rename, since Scalding requires both sides to have distinct fields when we join. .rename('movie -> 'movieX) // Merge `ratings` with `numRaters`, by joining on their movie fields. val ratingsWithSize = ratings .joinWithSmaller('movie -> 'movieX, numRaters) .discard('movieX) // Remove the extra field. // ratingsWithSize now contains the following fields: (user, movie, rating, numRaters).

You want to calculate how similar pairs of movies are, so that if someone watches *The Lion King*, you can recommend films like *Toy Story*. So how should you define the similarity between two movies?

One way is to use their **correlation**:

- For every pair of movies A and B, find all the people who rated both A and B.
- Use these ratings to form a Movie A vector and a Movie B vector.
- Calculate the correlation between these two vectors.
- Whenever someone watches a movie, you can then recommend the movies most correlated with it.

Let’s start with the first two steps.

/** * To get all pairs of co-rated movies, we'll join `ratings` against itself. * So first make a dummy copy of the ratings that we can join against. */ val ratings2 = ratingsWithSize .rename(('user, 'movie, 'rating, 'numRaters) -> ('user2, 'movie2, 'rating2, 'numRaters2)) /** * Now find all pairs of co-rated movies (pairs of movies that a user has rated) by * joining the duplicate rating streams on their user fields, */ val ratingPairs = ratingsWithSize .joinWithSmaller('user -> 'user2, ratings2) // De-dupe so that we don't calculate similarity of both (A, B) and (B, A). .filter('movie, 'movie2) { movies : (String, String) => movies._1 < movies._2 } .project('movie, 'rating, 'numRaters, 'movie2, 'rating2, 'numRaters2) // By grouping on ('movie, 'movie2), we can now get all the people who rated any pair of movies.

Before using these rating pairs to calculate correlation, let’s stop for a bit.

Since we’re explicitly thinking of movies as **vectors**
of ratings, it’s natural to compute some very vector-y things like
norms and dot products, as well as the length of each vector and the sum
over all elements in each vector. So let’s compute these:

/** * Compute dot products, norms, sums, and sizes of the rating vectors. */ val vectorCalcs = ratingPairs // Compute (x*y, x^2, y^2), which we need for dot products and norms. .map(('rating, 'rating2) -> ('ratingProd, 'ratingSq, 'rating2Sq)) { ratings : (Double, Double) => (ratings._1 * ratings._2, math.pow(ratings._1, 2), math.pow(ratings._2, 2)) } .groupBy('movie, 'movie2) { group => group.size // length of each vector .sum('ratingProd -> 'dotProduct) .sum('rating -> 'ratingSum) .sum('rating2 -> 'rating2Sum) .sum('ratingSq -> 'ratingNormSq) .sum('rating2Sq -> 'rating2NormSq) .max('numRaters) // Just an easy way to make sure the numRaters field stays. .max('numRaters2) // All of these operations chain together like in a builder object. }

To summarize, each row in vectorCalcs now contains the following fields:

**movie, movie2****numRaters, numRaters2**: the total number of people who rated each movie**size**: the number of people who rated both movie and movie2**dotProduct**: dot product between the movie vector (a vector of ratings) and the movie2 vector (also a vector of ratings)**ratingSum, rating2sum**: sum over all elements in each ratings vector**ratingNormSq, rating2Normsq**: squared norm of each vector

So let’s go back to calculating the correlation between movie and movie2. We could, of course, calculate correlation in the standard way: find the covariance between the movie and movie2 ratings, and divide by their standard deviations.

But recall that we can also write correlation in the following form:

Corr(X,Y)=n∑xy−∑x∑yn∑x2−(∑x)2√n∑y2−(∑y)2√

(See the Wikipedia page on correlation.)

Notice that every one of the elements in this formula is a field in vectorCalcs! So instead of using the standard calculation, we can use this form instead:

val correlations = vectorCalcs .map(('size, 'dotProduct, 'ratingSum, 'rating2Sum, 'ratingNormSq, 'rating2NormSq) -> 'correlation) { val fields : (Double, Double, Double, Double, Double, Double) => correlation(fields._1, fields._2, fields._3, fields._4, fields._5, fields._6) } def correlation(size : Double, dotProduct : Double, ratingSum : Double, rating2Sum : Double, ratingNormSq : Double, rating2NormSq : Double) = { val numerator = size * dotProduct - ratingSum * rating2Sum val denominator = math.sqrt(size * ratingNormSq - ratingSum * ratingSum) * math.sqrt(size * rating2NormSq - rating2Sum * rating2Sum) numerator / denominator }

And that’s it! To see the full code, check out the Github repository here.

# Book Similarities

Let’s run this code over some real data. Unfortunately, I didn’t have a clean source of movie ratings available, so instead I used this dataset of 1 million book ratings.

I ran a quick command, using the handy scald.rb script that Scalding provides…

# Send the job off to a Hadoop cluster scald.rb MovieSimilarities.scala --input ratings.tsv --output similarities.tsv

…and here’s a sample of the top output I got:

As we’d expect, we see that

*Harry Potter*books are similar to other*Harry Potter*books*Lord of the Rings*books are similar to other*Lord of the Rings*books- Tom Clancy is similar to John Grisham
- Chick lit (
*Summer Sisters*, by Judy Blume) is similar to chick lit (*Bridget Jones*)

Just for fun, let’s also look at books similar to *The Great Gatsby*:

(Schoolboy memories, exactly.)

# More Similarity Measures

Of course, there are lots of other similarity measures we could use besides correlation.

## Cosine Similarity

Cosine similarity is a another common vector-based similarity measure.

def cosineSimilarity(dotProduct : Double, ratingNorm : Double, rating2Norm : Double) = { dotProduct / (ratingNorm * rating2Norm) }

## Correlation, Take II

We can also also add a *regularized* correlation, by (say)
adding N virtual movie pairs that have zero correlation. This helps
avoid noise if some movie pairs have very few raters in common (for
example, *The Great Gatsby* had an unlikely raw correlation of 1 with many other books, due simply to the fact that those book pairs had very few ratings).

def regularizedCorrelation(size : Double, dotProduct : Double, ratingSum : Double, rating2Sum : Double, ratingNormSq : Double, rating2NormSq : Double, virtualCount : Double, priorCorrelation : Double) = { val unregularizedCorrelation = correlation(size, dotProduct, ratingSum, rating2Sum, ratingNormSq, rating2NormSq) val w = size / (size + virtualCount) w * unregularizedCorrelation + (1 - w) * priorCorrelation }

## Jaccard Similarity

Recall that one of the lessons of the Netflix prize
was that implicit data can be quite useful – the mere fact that you
rate a James Bond movie, even if you rate it quite horribly, suggests
that you’d probably be interested in similar action films. So we can
also ignore the value itself of each rating and use a *set*-based similarity measure like Jaccard similarity.

def jaccardSimilarity(usersInCommon : Double, totalUsers1 : Double, totalUsers2 : Double) = { val union = totalUsers1 + totalUsers2 - usersInCommon usersInCommon / union }

## Incorporation

Finally, let’s add all these similarity measures to our output.

val PRIOR_COUNT = 10 val PRIOR_CORRELATION = 0 val similarities = vectorCalcs .map(('size, 'dotProduct, 'ratingSum, 'rating2Sum, 'ratingNormSq, 'rating2NormSq, 'numRaters, 'numRaters2) -> ('correlation, 'regularizedCorrelation, 'cosineSimilarity, 'jaccardSimilarity)) { fields : (Double, Double, Double, Double, Double, Double, Double, Double) => val (size, dotProduct, ratingSum, rating2Sum, ratingNormSq, rating2NormSq, numRaters, numRaters2) = fields val corr = correlation(size, dotProduct, ratingSum, rating2Sum, ratingNormSq, rating2NormSq) val regCorr = regularizedCorrelation(size, dotProduct, ratingSum, rating2Sum, ratingNormSq, rating2NormSq, PRIOR_COUNT, PRIOR_CORRELATION) val cosSim = cosineSimilarity(dotProduct, math.sqrt(ratingNormSq), math.sqrt(rating2NormSq)) val jaccard = jaccardSimilarity(size, numRaters, numRaters2) (corr, regCorr, cosSim, jaccard) }

# Book Similarities Revisited

Let’s take another look at the book similarities above, now that we have these new fields.

Here are some of the top Book-Crossing pairs, sorted by their shrunk correlation:

Notice how regularization affects things: the *Dark Tower*
pair has a pretty high raw correlation, but relatively few ratings
(reducing our confidence in the raw correlation), so it ends up below
the others.

And here are books similar to *The Great Gatsby*, this time ordered by cosine similarity:

# Input Abstraction

So our code right now is tied to our specific ratings.tsv input. But what if we change the way we store our ratings, or what if we want to generate similarities for something entirely different?

Let’s abstract away our input. We’ll create a VectorSimilarities class that represents input data in the following format:

// This is an abstract method that returns a Pipe (aka, a stream of rating tuples). // It takes in three symbols that name the user, item, and rating fields. def input(userField : Symbol, itemField : Symbol, ratingField : Symbol) : Pipe val ratings = input('user, 'item, 'rating) // ... // The rest of the code remains essentially the same.

Whenever we want to define a new input format, we simply subclass VectorSimilarities and provide a concrete implementation of the input method.

## Book-Crossings

For example, here’s a class I could have used to generate the book recommendations above:

class BookCrossing(args : Args) extends VectorSimilarities(args) { override def input(userField : Symbol, itemField : Symbol, ratingField : Symbol) : Pipe = { val bookCrossingRatings = Tsv("book-crossing-ratings.tsv") .read .mapTo((0, 1, 2) -> (userField, itemField, ratingField)) { fields : (String, String, Double) => fields } bookCrossingRatings } }

The input method simply reads from a TSV file and lets the VectorSimilarities superclass do all the work. Instant recommendations, BOOM.

## Song Similarities with Twitter + iTunes

But why limit ourselves to books? We do, after all, have Twitter at our fingertips…

Since iTunes lets you send a tweet whenever you rate a song, we can use these to generate music recommendations!

Again, we create a new class that overrides the abstract input defined in VectorSimilarities…

class ITunes(args : Args) extends VectorSimilarities(args) { // Example tweet: // rated New Kids On the Block: Super Hits by New Kids On the Block 5 stars http://itun.es/iSg3Fc #iTunes val ITUNES_REGEX = """rated (.+?) by (.+?) (\d) stars .*? #iTunes""".r override def input(userField : Symbol, itemField : Symbol, ratingField : Symbol) : Pipe = { val itunesRatings = // This is a Twitter-internal tweet source, but you could just as easily scrape // Twitter yourself and provide your own source of tweets: https://dev.twitter.com/docs TweetSource() .mapTo('userId, 'text) { s => (s.getUserId, s.getText) } .filter('text) { text : String => text.contains("#iTunes") } .flatMap('text -> ('song, 'artist, 'rating)) { text : String => ITUNES_REGEX.findFirstMatchIn(text).map { _.subgroups }.map { l => (l(0), l(1), l(2)) } } .rename(('userId, 'song, 'rating) -> (userField, itemField, ratingField)) .project(userField, itemField, ratingField) itunesRatings } }

…and snap! Here are some songs you might like if you recently listened to **Beyoncé**:

And some recommended songs if you like **Lady Gaga**:

GG Pandora.

## Location Similarities with Foursquare Check-ins

But what if we don’t have explicit ratings? For example, we could be a
news site that wants to generate article recommendations, and maybe we
only have user *visits* on each story.

Or what if we want to generate restaurant or tourist recommendations, when all we know is who visits each location?

I'm at Empire State Building (350 5th Ave., btwn 33rd & 34th St., New York) 4sq.com/zZ5xGd

Let’s finally make Foursquare check-ins useful. (I kid, I kid.)

Instead of using an explicit rating given to us, we can simply generate a dummy rating of 1 for each check-in. Correlation doesn’t make sense any more, but we can still pay attention to a measure like Jaccard simiilarity.

So we simply create a new class that scrapes tweets for Foursquare check-in information…

class Foursquare(args : Args) extends VectorSimilarities(args) { // Example tweet: I'm at The Ambassador (673 Geary St, btw Leavenworth & Jones, San Francisco) w/ 2 others http://4sq.com/xok3rI // Let's limit to New York for simplicity. val FOURSQUARE_REGEX = """I'm at (.+?) \(.*? New York""".r override def input(userField : Symbol, itemField : Symbol, ratingField : Symbol) : Pipe = { val foursquareCheckins = TweetSource() .mapTo('userId, 'text) { s => (s.getUserId.toLong, s.getText) } .flatMap('text -> ('location, 'rating)) { text : String => FOURSQUARE_REGEX.findFirstMatchIn(text).map { _.subgroups }.map { l => (l(0), 1) } } .rename(('userId, 'location, 'rating) -> (userField, itemField, ratingField)) .unique(userField, itemField, ratingField) foursquareCheckins } }

…and bam! Here are locations similar to the **Empire State Building**:

Here are places you might want to check out, if you check-in at **Bergdorf Goodman**:

And here’s where to go after the **Statue of Liberty**:

Power of Twitter, yo.

# RottenTomatoes Similarities

UPDATE: I grabbed RottenTomatoes data from tweets…

My review for 'How to Train Your Dragon' on Rotten Tomatoes: 4 1/2 stars > bit.ly/xtw3d3

So here’s a sample of the most similar movies:

We see that

*Lord of the Rings*,*Harry Potter*, and*Star Wars*movies are similar to other*Lord of the Rings*,*Harry Potter*, and*Star Wars*movies- Big science fiction blockbusters (
*Avatar*) are similar to big science fiction blockbusters (*Inception*) - People who like one Justin Timberlake movie (
*Bad Teacher*) also like other Justin Timberlake Movies (*In Time*). Similarly with Michael Fassbender (*A Dangerous Method*,*Shame*) - Art house movies (
*The Tree of Life*) stick together (*Tinker Tailor Soldier Spy*)

Let’s also look at the movies with the most *negative* correlation:

(The more you like loud and dirty popcorn movies (*Thor*) and vamp romance (*Twilight*), the less you like impressionistic trees of life? Well I never.)

# Next Steps

Hopefully I gave you a taste of the awesomeness of Scalding. To learn even more:

- Check out Scalding on Github.
- Read this Getting Started Guide on the Scalding wiki.
- Run through this code-based introduction, complete with Scalding jobs that you can run in local mode.
- Browse this set of code snippets, which shows examples of different Scalding functions (e.g., map, filter, flatMap, groupBy, count, join).
- And all the code for this post is here.

Watch out for more documentation soon, and you should most definitely follow @Scalding on Twitter for updates or to ask any questions.

# Mad Props

And finally, a huge shoutout to Argyris Zymnis, Avi Bryant, and Oscar Boykin, the mastermind hackers who have spent (and continue spending!) unimaginable hours making Scalding a joy to use.

@argyris, @avibryant, @posco: Thanks for it all. #awesomejobguys #loveit

Source: http://blog.echen.me/2012/02/09/movie-recommendations-and-more-via-mapreduce-and-scalding/

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