The modern web is changing so fast that it is becoming increasingly difficult to reach out to users. Outdated strategies no longer work while new ones are just emerging. It is not always clear what works for and against you. Sometimes the ideas you find excellent may turn funny, confusing, and even useless.
A few years ago, a well-designed interface could ensure a positive user experience, but with the wide distribution of mobile devices, things changed radically. DesignContest has recently analyzed the situation in UX world and made some predictions for the future.
No matter how stylish and beautiful the website is – if it is uncomfortable and does not interact with the user, it won't make a dime. The first thing designers, marketers, and web developers should consider is the correct user experience.
So, let’s move to trends of UX design you have to know in 2016.
#1 Full-Screen Images
Recent studies have shown that a full-screen image makes the user stay a little bit longer on the website. That is, full-screen images attract attention and increase conversion.
In 2016, background images and pictures of happy people laughing are in trend. Another interesting effect is cinemagraph – an image with some elements periodically move.
#2 Monochrome Design with a Contrast Call-to-Action (CTA)
One of the most exciting color trends in 2016 is the use of several shades of one color in the design of webpages with a contrast CTA.
#3 Split Screen
If you unite multiple products or services for different categories of the target audience in the same advertising campaign, one of the best designs is to use a split screen to quickly and easily send a specific user to the desired area.
#4 The Simpler – the Better
Remove all unnecessary and excessive content from the website and leave only the elements you need and those that can increase the number of potential customers - a powerful and well-thought header, simple and revealing the essence of the proposal subtitle, and the capture form.
Additional options and features on the website have chances to increase the conversion rate only if all proposed actions are accessible and obvious. Therefore, you need to take care of simple and easy navigation: users must be able to immediately find what they need.
#5 Convenient Location of Buttons
The CTA button should always be at hand and in sight. Attach it to the footer or sidebar. Believe me, it’s paramount.
No matter how many blocks are on the website – the title, the subtitle, and the form of capture with a call to action should be within the same block.
#6 Attention to the Audience
Personalize your users and pay attention to them. How? Track their latest actions and, basing on the collected data, provide them with the right information at the right time. Personalization greatly increases the likelihood of a purchase.
#7 Card Design
Pinterest has inspired designers and become an important trend in UX. Such a structure is useful, interesting, not obtrusive, and, most importantly, effective since it makes even the most suspicious users stay longer on the website.
According to experts, videos will be one of the most effective UX tools in future since it increases the trust and credibility of the brand in users’ eyes. Just tell your audience what it wants to hear in the most interesting form.