Valuing information tip 4: finding it more easily
In this series of posts ‘Showing the value of your information’ I help you with tips and advice. So far I have covered owning content, accredited content and collaborative content. I now want to cover findability of your content.
By findability I mean how you can make it easier for people to find the information you publish and manage. Making that difference will show that your content is more valued by anyone finding it.
Think about the title of your content. What words or phrases will people be searching for? For your content to be high in the search results you need your title to be clear and meaningful to your intended audience. Any tags or metadata you add should help people understand your content when they find it. The aim is to help people find your content more easily and not need extra time and effort to do this. The sad truth is people rarely do this.
For example the title ‘Is SharePoint good or bad?‘ is clearer compared with ‘Is some Microsoft technology better or worse than average when compared with other publishing tools?’.
Avoid using jargon such as abbreviations or abridged versions of a word. Always use the terms most people are familiar with and will recognise when they are searching for your content.
For example when I used to work in BT (a technology company) the term ‘broadband’ was also known as ‘DSL’ by technical people or ‘BT Infinity’ and other product names by Marketing, Sales, and Customer Service people. Broadband was the common term that was recognised by everyone with other terms associated with it rather than used instead of it.
Think about the keywords you will be using which best cover the content you will publish. Use these keywords in your content to help your search engine pick up on them (search engine optimisation – SEO). The keywords should also be used most frequently by people to find your content. The more frequently you use a standard term rather than variations of that term, the more likely your content will be ranked higher in the search results.
For example if instead of using the term ‘intranet’ you also used variations such as online environment, content management, accredited content, digital workplace, or inside the firewall, it will not have the same impact or findability (It will also be very confusing and possibly inaccurate too but you get the point I am making!).
So, using these tips helps people to find your content and by doing this add to its value because of the extra thought and effort you have made when publishing it.