The experience consumers have with brands has been evolving over the past five years. What used to be physical interactions with a bank, a retail store or a network provider are more likely to be digital interactions where customers look to mobile devices and apps, websites and social media to engage with brands and get things done.
The fact of the matter is that in 2016, if you want loyal customers who are excited about your brand and products, you can't afford not to give them a high-quality digital experience across all channels -- wearables, smartphones and tablets (both native apps and web), desktop browsers, social media, and IoT scenarios like connected cars and Nest thermostats.
In this Continuous Quality Blog "Video QuickTake", Perfecto president Rainer Gawlick talks about the convergence of digital quality across mobile, web and IoT. Take a look.