Many companies are known for delivering a captivating user experience by providing an innovative product design. A captivating design works as a catalyst between a digital solution and its users. A simple example to understand the importance of product design is to look at Instagram and Snapchat, both being successful photo-sharing platforms.
In the world of product development, there are ways to remove inefficiencies from the design-to-development process without forgoing speed. In fact, this practice is quite simple, but the vision and passion to implement the strategy has to flow from the top management. Beyond starting from the right place and drawing user personas, here are the 4 hacks to speed-up the development of a captivating product.
Clear Away Confusion
Unclear communication with the client or failing to understand the requirements can lead to a confused product design. Here, a project manager has to lead the way by being a cultural manager to ensure that all the gaps are joined with an appropriate bridge.
Looking at this from the user’s perspective, confusion means unclear navigation or finding it difficult to understand the features. It is excessively critical to address them and that can be achieved only if you see the product from a user’s perspective. Thus clearing away any confusion can help you achieve the desired velocity.
Improve Designer-to-Developer Handover
This will sound familiar. Look around you. I’m sure you have gone through a phase where a designer hands over something to the developer and it has to be returned due to some errors. Time doesn’t stop for you while you are doing this back and forth. Use the right processes and tools to save a lot of time.
Be a Tasker and Not a Multi-Tasker
Designs flow from the vision of their creator. Quite often, it seems, developers get bogged down by the tasks at hand and thus have trouble sustaining their energy throughout the day. Losing projects or sacrificing on the functionality of a product is not something that an organization can afford. Better to consider the projects at hand, and deliver your best, than to try to do too much.
Create and Re-Use
The easiest way to increase speed and cut on cost is to develop reusable code snippets, components, and prototypes. An organization can create a library of code and if a match is found, developers can use the previously used code. An engineer can make it a habit to write neat code to make things easier.
Nearly 80% of products miss their launch dates (source) and Time is money. The more you delay, the lesser you gain. But with these hacks, you get an opportunity to deliver more in less time, and, most importantly, beat the competitors by a fair margin. So just go out and WIN!