For many, domestic pets are simply furrier family members. They get all the love, attention and care as the rest of the family. And now they can also sport their own IoT technology wearables to track their health, well-being and, more so for owners, their exact whereabouts.
This secret life of pets could soon be a thing of the past with the IoT and wearable technology providing pet owners with the tools they need to monitor pet activity while away and better measure animal health during day-to-day activities. Recent data from Global Market Insight estimates the pet wearables market is worth $1.99 billion per year. And with more households welcoming one or more animals into their families and new IoT devices emerging daily, the market should continue to grow.
While You’re Away…
Is it the dog eating the cat’s food? Is the cat scratching the sofa? Are the animals sleeping on the furniture? These are questions pet owners typically try to answer when they are out of the home and return to a furry couch, a messy food area or some suspiciously missing items.
Part of this growing IoT and pet wearables market are tools that equip animals with GPS tracking devices, which owners can use to monitor if their pets are, say, going into certain rooms of the house while the owners are out. These technologies can assist owners in trying to better train their animals for when they have to be left alone.
Perhaps more importantly, this type of technology can also help find animals that could have strayed too far from their homes, which would be a potential lifesaver. For instance, Whistle provides pets with an on-collar GPS tracking device and a mobile app for pet owners. The device and software provide location specifics as well as activity monitoring.
A Fitbit for Fido
Companies around the world are delivering products to monitor activity, measure health metrics and make behavioral data available on pets.
FitBark promises to help owners and their pets get healthy together. FitBark is compatible with Fitbit and monitors physical activity as well as sleep patterns in your pet. The device says it can not only improve health of pets but also potentially improve behaviors by detailing the level of activity pets of a certain size and age need.
But this market isn’t just going to the dogs. Feline friends have vendors working to enhance the health and lifestyle of cats as well. For instance, tailio helps pet owners track the litter box habits of cats. Cat owners know that often health issues show up as a change in litter box use and frequency as well as weight loss. Cat owners might also know that the furry felines won’t sit to be weighed. That why the tailio device rests under the littler box to detect signs of trouble and its coupled with a mobile app that will alert owners to sudden changes or ongoing issues.
With advances in pet healthcare and more innovation in wearable devices, the IoT seems ripe for the pet market. And understanding pet health and behavior could help extend the lives of beloved furry family members.