Website Design and Machine Learning: What to Expect in the Future

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Website Design and Machine Learning: What to Expect in the Future

Machine learning is incredibly promising because of its ability to improve content and enhance customization. Are we there yet? Not really.

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Web design is a constantly evolving field. Changes are based on both the new requirements that internet users have and on the technologies available to developers and designers.

Machine learning is far from an innovative concept (the term was coined back in 1959). Over the past few years, however, a lot of progress has been made in the area. An application of artificial intelligence (AI), ML focuses on systems that enable technology to evolve and adapt through the accumulation of data. No programming or human involvement is required for the process to occur.

So, can machine learning impact usual website design and development? The answer is affirmative and here are some of the main ways in which new technologies will change the area.

Dynamic Design

This is already a fact and a company is relying on the concept to make website design automatically change on the basis of content.

A San Francisco company was the first to introduce this new concept to the field of website design. The company created a platform based on machine learning to make the website design change dynamically on the basis of the content being displayed. This explanation is obviously an over-simplification of what is going on but it paints a clear picture of the application possibilities.

Today, people can view multiple kinds of web content on multiple devices: from wearable pieces of technology to traditional laptops and desktop computers. Making a website match all of this media and display content in the best way possible is far from an easy task. Adaptive design is obviously the answer and the San Francisco solution simplifies responsiveness.

Emotionally Intelligent Websites

Many industry experts predict that emotionally intelligent websites will be launched pretty soon, based on machine learning and artificial intelligence.

Until now, the web was entirely sterile and impartial. Algorithms and functionalities were created to address a certain need rather than to correspond to the emotional state of the audience.

Building an emotional connection with the audience is imperative for every brand. With so many sources of information to choose among, people are not going to invest in websites and content that don’t give something in the form of emotional gratification.

Through machine learning and data collection, the websites of the future can become more intuitive and perceptive of emotions. They may even begin demonstrating a personality that the audience will click with. The branding message, the content tone and voice, and even the color selection for website design will be based on the perceived state of mind of the respective user.

As more information is acquired, websites will become capable of reacting to every single individual. Needless to say, the level of personalization achieved this way is going to be unparalleled.

Chatbots and Guides

This is another AI and machine learning application that is already here. A platform has been developed to simplify the job of web designers. It uses a chatbot to guide the user through the development. By asking questions and making suggestions, the chatbot ensures a satisfactory outcome.

We have seen chatbots gaining prominence in many fields. The responsive chatbots that represent brands on Facebook are just one example.

Imagine a designer who is clueless about the specifics of the project or who doesn’t know where to begin. The aim of the virtual guide in this instance would be to gather information about the parameters of the website and to make suggestions on the basis of this data.

Such chatbots and artificial intelligence solutions are making design more readily accessible to individuals who don’t have a ton of knowledge or experience in the field. They usually come in combination with drag-and-drop website builders that increase the simplicity even further.

Websites That Build Themselves

With all of these technological solutions, we’re confidently making steps in a brave new direction: websites capable of developing and upgrading themselves without human involvement.

Such projects are still in a rudimentary phase and more work will be needed to ensure the quality and the usability of the outcome. Some elements of self-designing websites, however, are already here and they’re being utilized by development companies.

At the time, artificial intelligence can take care of mundane, repetitive tasks that take up too much time without demanding an awful lot of creativity. Eventually, the scope of AI applications will expand to more creative tasks that currently necessitate the involvement of experienced professionals in the field.


Are we there yet? Not really. But confident steps are being made to increase the level of automation and make website design readily accessible by everyone. Machine learning is incredibly promising because of its ability to improve content and enhance customization. In order to make the most of it, however, developers will need to perceive information in a way that computers do. This approach will eventually lead to an even more sophisticated level of machine learning that will contribute to the more intuitive execution of web design projects.

ai ,emotional intelligence ,machine learning ,website design

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