What Facebook's News Feed Changes Mean for Your Business
Join the DZone community and get the full member experience.Join For Free
As more and more businesses start realising the potential for marketing on social media platforms like Facebook, the company itself has begun to make a few small tweaks and changes to how news is ranked and shared. If you're not promoting your business on Facebook yet, you should be.
While keeping on top of tweaks and changes can be difficult and time consuming, making sure your brand's image is fine-tuned on Facebook is important. That's why many businesses choose to use specialist consultants and social media marketing services like those provided by Grow to Win marketing. They'll make sure your online presence is kept up to date, and they'll make sure you're making the most of your marketing efforts across a number of social media platforms - so you can focus on other areas of your business.
While specialist consultants can make a real difference for your business, it's important that you keep up to date with Facebook changes, especially if you're looking after your marketing presence yourself. Some changes to Facebook can make a real difference to your business and how your marketing efforts work - so make sure you know what's going on in the world of social media marketing.
What do Facebook's news feed changes mean for your business?
These tweaks have occurred as Facebook tried to fine-tune what news gets shown and how that news is ranked. With so many people trying to get their news shared, many loopholes had been found and exploited. Facebook wants to reduce spam and make sure only the right news is seen by the right people, but what does this mean for you?
Firstly, big penalties have been put in place for those who solicit likes and comments. If you're asking people to "like" you or post a comment, then this has now become a big no-no. Facebook only wants to see natural likes from real people. If you're got "like us now!" or any requests for interaction on any of your pages, make sure you get rid of them now. Having a call to action in place might seem natural, but Facebook doesn't like it.
Stealing images is another big no-no. If something's going viral, don't put it on your page and pass it off as your own. Make sure it's properly linked to and gives accreditation to wherever you found it.
Facebook looks set to continue to tweak their algorithms to make sure only the best news rises to the top. Cutting out spam is important as it continues to keep the network relevant, but you need to make sure your business isn't falling foul of any of the new rules. You can find out more, including why you shouldn't post spammy links with fake titles, at Facebook News Feed Changes.
Opinions expressed by DZone contributors are their own.