What if there was a reality TV show that featured everyday programmers/software developers like you and me? It could give the rest of the world a glimpse into our jobs and see that the stereotypes are true, but they could also see that a sizable majority of folks in this profession are actually pretty normal.
On top of that, young people that may be interested in going into the software development industry can get a glimpse of the day-to-day events of you and me, and could encourage the interest of young kids trying to make up their minds.
What kind of format would you want it to have? I can think of a few:
The Death Marchers: Have two teams develop various solutions given difficult constraints, and/or changing requirements, one week after the next. The loosing team would face Rick and one member must hear the dreaded words "You're Deleted!" The winner gets a job working with Rick and Matt.
The Surreal Project: Throw a bunch of well known / famous programmers together to live with each other 24x7 and have an assignment they're supposed to complete in 6 weeks. Watch the team congeal and complete their assignment, despite occasional blowups and outbursts.
Extreme Do-Over, Website Edition: A team of programmers goes and develops a new website / webapp for a charity, and documents their progress along the way.
eXtreme Programmers: Shows how an XP project works, and the benefits gained from using XP (or another Agile Method)
Open Sourcery: Follow a team of open source developers, and see how open source software development (and all development) invloves product/project management, planning, implementation, QA, and support.
adVentureCapitalism.com: Capture the progress of a fast moving startup, from idea conception to going public -- this is basically the premise of the movie Startup.com, but you'd be able to see more of the daily activities of all of the employees.
Ok -- so they're all pretty silly, but it could be entertaining for the rest of us. :-) I'm sure Google, Apple, IBM, Sun, Microsoft, and loads of others would all have a field day with sponsorship.
Share your ideas for reality TV shows -- Rick and Matt might actually go for it!